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All Journal Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB)
Sinaga, Judith Gallena
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Economics, Econometrics & Finance Social Sciences

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Artificial Intelligence: GEN Z Auditing Students of Universitas Advent Indonesia Sinaga, Judith Gallena; Siagian, Valentine; Chaniago, Ria
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 8 No. 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

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Abstract

This study explores the relationship between Gen Z auditing students and artificial intelligence (AI), focusing on their competencies, awareness, and frequency of AI tool usage. Utilizing a qualitative research method, questionnaires were distributed to 50 auditing students at Universitas Advent Indonesia through Google Forms. The instrument was designed around four key perspectives: AI competencies, most used AI tools, level of AI awareness, and frequency of AI use in academic tasks. Respondents were selected using purposive sampling to ensure relevance, with ethical standards upheld through voluntary participation and data confidentiality. Findings reveal that while auditing students frequently use AI tools—particularly ChatGPT for tasks like communication, brainstorming, report writing, and presentation creation—their overall AI competence remains moderate, and their awareness tends to be surface-level, focusing more on tool usage than on understanding underlying principles or ethical implications. This highlights a clear gap between usage and mastery. As the future of the auditing profession becomes increasingly intertwined with AI, it is essential to enhance students’ digital literacy and critical understanding of AI’s capabilities and limitations. The study concludes that while Gen Z auditing students are technologically engaged, targeted educational interventions and curriculum development are needed to ensure their future relevance and leadership in a digitally evolving accounting profession.
COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE: SURVIVING COVID-19 (AN EMPIRICAL STUDY ON PUBLISHING COMPANIES IN WEST JAVA, INDONESIA): (AN EMPIRICAL STUDY ON PUBLISHING COMPANIES IN WEST JAVA, INDONESIA) Sinaga, Judith Gallena; Djajadikerta, Hamfri; Fettry, Sylvia
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 8 No 2 (2025): JTIMB | Desember 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/refrb124

Abstract

The aim of this study is to examine the factors affecting competitive advantage and its relationship with business performance. This study further aims to address how the publishing companies survive the pandemic Covid-19. Questionnaires were distributed to the 310 employees of publishing association and purposive sampling was employed in determining and selecting the samples (respondents). Data gathered were processed by using PLS-SEM. The results showed that publishing companies survived the crisis irrespective of the limited amount of income generated. For its significance, internal control system is significantly associated with competitive advantage while quality cost is significantly associated with business performance and competitive advantage. On another note, internal control system and competitive advantage are not significantly associated with business performance. The significance posits that quality cost is preferred to maintain for better business performance rather than focusing on internal control system and competitive advantage    
Co-Authors Hamfri Djajadikerta Ria Chaniago Sylvia Fettry E.M Valentine Siagian