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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Syam, Darmawati
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion Lapian, Stanss. L. H. V. Joyce; Mandey, Silvya L.; Tumbuan , Willem J. F. A.; Ogi, Imelda W. J.; Syam, Darmawati; Rindengan , Yaulie; Ambaho, Yance; Suripatty, Roberthair; Winarsih; Makalisang, Meiland; Ormak, Naomi
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i2.p302-316

Abstract

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.
Co-Authors Ambaho, Yance Lapian, Stanss. L. H. V. Joyce Makalisang, Meiland Ogi, Imelda W. J. Ormak, Naomi Rindengan , Yaulie Silvya L. Mandey Suripatty, Roberthair Tumbuan , Willem J. F. A. WINARSIH