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All Journal Jurnal Utilitas Jurnal Ekonomi Islam
Supendi, Moh.
Universitas Muhammadiyah Prof Dr Hamka
Economics, Econometrics & Finance Education Social Sciences Other

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PERAN BAITUL MAL WAT TAMWIL DALAM AMAL USAHA MUHAMMADIYAH KEBAYORAN BARU Supendi, Moh.; Maududi, Mukhlish M
Jurnal Ekonomi Islam Vol 9 No 2 (2018): JURNAL EKONOMI ISLAM FAKULTAS AGAMA ISLAM UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

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Abstract

Koperasi merupakan lembaga keuangan yang mudah diakses oleh masyarakat, dengan menyediakan bantuan modal dengan skala kecil kepada masyarakat menengah bawah, disisi lain adanya semangat untuk menggunakan sistem keuangan syariah, membuat Baitul Mal Wat Tamwil menjadi jalan tengah.  Penelitian ini dilakukan untuk mengetahui gambaran mengenai Peran Baitul Mal Wat Tamwil (BMT) dalam Amal Usaha Muhammadiyah Kebayoran Baru, Penelitian ini menggunakan metode deskriptif kualitatif, penelitian dimulai dari mengumpulkan data sekunder kemudian dilengkapi dengan data wawancara terbuka kepada responden seperti Pengurus dan Anggota Koperasi dilingkungan Pimpinan Cabang Muhammadiyah Kebayoran Baru. Kesimpulan yang diperoleh adalah peran Koperasi di sangat baik dan ada wacana untuk menggunakan sistem syariah pada koperasi Sinar Surya. Kata kunci : Baitul Mal Wat Tamwil, Peran, Amal Usaha Muhammadiyah
Pengaruh Pemasaran Humas terhadap Kesadaran Merek pada Produk Cimory di Cimory Dairy Shop Cawang Supendi, Moh.; Suyadi, Suyadi; Herviani, Dian
Utilitas Vol 3 No 2 (2017): Jurnal Utilitas
Publisher : Program Studi Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Prof. DR. HAMKA

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This study aimed to determine the effect of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang. This research used associative quantitative research method. The research population of this study were 380 costumers and the sample were 79 respondents, chosen by incidental sampling technique. The data examined by normality test and homogenity test. Then, conducted the analysis of variance test (ANAVA) as prerequisites to next analysis. The results of linear regression calculations showed that ,36 + 0,53(X) and the calculation of ANAVA obtained Fcount < Ftable (0,2975 < 1, 74). The hypothesis testing was done by the Pearson’s product moment correlation to obtain . That showed the strong influence of Public Relation Marketing to Brand Awareness at Cawang based Cimory Dairy Shop. The value is compared to the criteria interpretations of correlation coefficient table interpretation as 0.600 – 0.799. Therefore, the study concluded that there was the influence of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang. Keywords: Public Relation Marketing, Brand Awareness, Quantitative Associative Research
Co-Authors Herviani, Dian Maududi, Mukhlish M Suyadi Suyadi