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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Noor: Journal of Islamic Studies
Milatul Zulfa
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS KRITIS PERUBAHAN PERAN MEDIA DALAM PERALIHAN DARI BELANJA OFFLINE KE ONLINE : Studi Pasar Tegal Gubug Cirebon Ninda Nurul Fadhilah; Milatul Zulfa
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 15, No. 2 (Desember 2024)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v15i2.3726

Abstract

The development of digital media has changed people's consumption patterns from offline to online shopping, which is increasingly prevalent in the digital era. This article reviews the impact of this shift with a focus on the role of new media in shaping consumer preferences towards online shopping. This research uses a descriptive qualitative method that emphasizes on literature studies. New media provides easy access to information, product reviews, and competitive prices, which makes it easier for consumers to switch to e-commerce platforms. Another visible impact is the decline in foot traffic at physical stores, especially small and medium enterprises that find it difficult to compete in operational costs. This shift has also resulted in the loss of social interaction that generally occurs in physical markets, reducing the relationship between sellers and buyers. In addition, online shopping often encourages consumptive and impulsive behavior due to the ease of access. This study emphasizes the importance of technological adaptation for businesses to remain relevant in the rapidly evolving digital marketplace.
The Implementation Of Rudolf Butmann's Ontological Heurmenetics In The Context Of The Study Of Da'wah Texts And Communication Fadhilah, Ninda Nurul; Milatul Zulfa; Muhammad Budi Harjono; M. Rais Ribha Rifqi Hakim; Naufal Tsabitulazmi
Noor: Journal of Islamic Studies Vol. 1 No. 2 (2025): Contemporary Islamic Studies in Education, Interpretation, and Social Transform
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/noor.v1i2.133

Abstract

In the modern era marked by rationality and pluralism, religious messages often lose their existential depth when interpreted literally and rigidly. This condition calls for a new interpretive approach capable of unveiling the deeper meaning behind religious symbols and myths. Responding to this need, this study applies Rudolf Bultmann’s ontological hermeneutics to the field of Islamic da’wah and communication a domain that has rarely adopted an existential analytical framework. Using a qualitative descriptive method, the research employs demythologization to reinterpret symbolic and mythological expressions in the Qur’an, particularly the story of the Israelites cursed to become apes as narrated in Surah Al-A’raf verse 166. The findings reveal that the word ape is not merely a mythological expression but an existential metaphor for moral and spiritual degradation that occurs when humans betray divine values. The study concludes that applying Bultmann’s ontological hermeneutics offers a more reflective and relevant understanding of Qur’anic messages, bridging the gap between sacred revelation and the existential awareness of modern humanity.
Co-Authors Fadhilah, Ninda Nurul M. Rais Ribha Rifqi Hakim Muhammad Budi Harjono Naufal Tsabitulazmi Ninda Nurul Fadhilah