Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Ekonomi dan Akuntansi
Mario Tambos
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Gaya Hidup, Citra Merek, Media Sosial, dan Store Atmosfer Terhadap Keputusan Pembelian Konsumen pada Outlet Eiger Rajawali Palembang Mario Tambos; Idham Cholid
Jurnal Riset Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v3i1.3116

Abstract

The purpose of this study was to determine the effect of Lifestyle, Brand Image, Social Media and Store Atmosphere on Purchasing Decisions at the Eiger Rajawali Palembang Outlet. The research sample was selected through a purposive sampling method with the slovin formula and produced 382 samples aimed at respondents who had purchased at the Eiger Rajawali Palembang Outlet. The research data were obtained from a questionnaire with a Likert scale, which was then analyzed by multiple regression analysis through the SPSS Statistics 23 apk. Based on the partial test (t-test), the research findings showed that Lifestyle and Brand Image had a significant effect on purchasing decisions, as seen from the sig value of 0.000 <0.05 and 0.000 <0.05. Social Media and Store Atmosphere did not have a significant effect on purchasing decisions, as seen from the sig value of 0.032> 0.05 and 0.0972> 0.05. The findings of the simultaneous test (F test) show that lifestyle, brand image, social media and store atmosphere have a significant effect on purchasing decisions, as seen from the sig value of 0.000 <0.05. The Determination Coefficient Test produces an Adjusted R Square of 0.245, meaning that the independent variable affects the dependent variable by 24.5%, and the remaining 75.5% from other factors.
Co-Authors Cholid, Idham