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All Journal jurnal ilmu keolahragaan Indonesian Journal of Physical Education and Sport Science (IJPESS)
Hassoun, Hussein Karim
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Pemasaran Digital sebagai Pendekatan untuk Meraih Keunggulan Kompetitif di Akademi Sepak Bola Irak Hassoun, Hussein Karim; Anoun, Bilal Abbas
Indonesian Journal of Physical Education and Sport Science Vol. 5 No. 2 (2025): June: Indonesian Journal of Physical Education and Sport Science
Publisher : Indonesian Journal of Physical Education and Sport Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52188/ijpess.v5i2.1242

Abstract

Study purpose. This study aims to identify the role of digital marketing as a gateway to achieve competitive advantage in Iraqi football academies on the following questions: What is the reality of digital marketing in Iraqi football academies? What is the reality of competitive advantage in Iraqi football academies? What is the role of digital marketing in achieving competitive advantage in Iraqi football academies? Materials and methods. The research method using the descriptive method was used as the general framework for the study, with surveys as the primary tool for data collection. The research included a pilot sample of (50) individuals consisting of academy owners, coaches, and parents from outside the main sample, in addition to a main sample of (682) individuals, including academy owners, coaches, activity managers, and parents. Result. results of research showed that academies heavily rely on social media platforms to promote their activities and training programs, and that digital marketing plays a significant role in enhancing the academy's image and strengthening its brand. Conclusion. Concluded that the Academy relies on social media to promote its activities and training programs, the Academy uses an official website to present its services and communicate with the public, with a low degree, Football academies in Iraq do not provide advanced training programs that keep pace with world standards, Football academies in Iraq do not rely on qualified and experienced coaches to develop the skills of players.
Job empowerment requirements for administrators in Iraqi sports clubs Hassoun, Hussein Karim
Jurnal Ilmu Keolahragaan Vol 8, No 2 (2025): JURNAL ILMU KEOLAHRAGAAN
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jilo.v8i2.93956

Abstract

Background. Sports clubs are one of the vital institutions that play a pivotal role in the development and development of the sports sector, as the quality of their administrative and organizational performance depends largely on the efficiency of the administrators working in it, and in the Iraqi context, sports clubs face increasing challenges related to environmental, economic and organizational changes. Objectives. This research aims to identify the requirements for the functional empowerment of Administrators in Iraqi sports clubs. Methods The researchers used a descriptive approach (survey study), which provides an understanding of the requirements for the functional empowerment of administrators in Iraqi sports clubs. The research sample included 121 administrators working in 22 sports clubs in 6 provinces of Iraq. The instrument used was a questionnaire as the main data collection tool. After completing the questionnaire administration, the data were collected, classified, analyzed, and tabulated to perform appropriate statistical analysis. Results. the results also showed that functional empowerment is based on the principle of mutual trust between management Finally, administrators in Iraqi sports clubs need full authorization in making decisions related to club management, the researcher also recommended the need to provide specialized training programs for administrators in Iraqi sports clubs, in order to enhance their skills in sports management and strategic planning, while working on adopting a policy of full authorization in decision-making by senior management, to provide an enabling environment that enhances the ability of administrators to respond quickly to changes and achieve goals. Conclusion. Career empowerment is based on the principle of mutual trust between senior management and administrators. Career empowerment pushes managers to deliver professional and constantly evolving performance. Administrators in Iraqi sports clubs need full authorization in making decisions related to the management of the club.
Co-Authors Anoun, Bilal Abbas