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All Journal Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Prosiding Simposium Nasional Manajemen dan Bisnis
Novanzah, Tria
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Meningkatkan Daya Saing UMKM di Kelurahan Pesantren Dengan Memanfaatkan Sosialisasi Pemasaran Digital Hervian, Rendy Putra; Novanzah, Tria; Putri, Rania Ferinda Kusuma; Maulana, Catur Juinudin; Sulaksono, Prasetyo Dwi Cahyo; Andrian, Riki Dwi; Rosadi, Asyadam Abriel; Putri, Amelia Kusumaning; Sevryan, Aura; Hayu, Yuana Arshella Khoyrun Nisa; Rahma, Farikha; Adelta, Sherly Flavia; Wenda, Dhian Dwi Nur; Nugrahadini, Amalia Dyah Putri; Maftuh, Ainul
Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Vol 4 No 1 (2024): Juni
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dedikasi.v4i1.25216

Abstract

In the context of digital marketing, socialization activities aim to provide understanding to business actors, especially MSMEs, about the importance of Digital Marketing and how they can use it to develop their businesses more effectively. This socialization activity was carried out in Pesantren Village, Pesantren District, Kediri City, attended by students of KKNT group 41 with participants focusing on business actors in the Pesantren village. At the observation stage, the main problem was found in 43 MSME actors, namely that business actors were not too familiar with technology broadly, which caused the reach of their product marketing to be too narrow and less able to compete with other products that had innovated. After the socialization and monitoring assistance activities, we obtained several evaluation results that became our benchmark for understanding business actors in digital marketing, including: 1) Business actors gained additional understanding of e-commerce and increased the enthusiasm of business owners to open stores in the online market, 2) MSME products in Pesantren village are increasingly known by the wider community, even outside the city of Kediri, 3) Increased turnover of business actors after the monitoring assistance activities, 4) Business actors are increasingly confident to sell their products through e-commerce so that they can compete with other products.
STRATEGI PEMASARAN DALAM MENINGKATKAN POPULARITAS DAN FANBASE PADA KLUB SEPAK BOLA PERSIK KEDIRI Novanzah, Tria; Hakimah, Ema Nurzainul
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/krtj4f70

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh klub sepak bola Persik Kediri dalammeningkatkan popularitas dan memperluas fansbase. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studikasus. Data diperoleh melalui wawancara mendalam, observasi lapangan, dan dokumentasi yang melibatkan tim pemasaraninternal klub, fans Persikmania, serta mitra sponsor dan media. Hasil penelitian menunjukkan bahwa strategi promosi yangdijalankan Persik Kediri masih bersifat parsial dan belum terintegrasi. Hambatan utama yang dihadapi klub mencakupketerbatasan sumber daya manusia (SDM), belum adanya sistem manajemen data penggemar (CRM), distribusimerchandise yang terbatas, serta kurangnya inovasi dalam aktivasi sponsor. Untuk menjawab tantangan tersebut, penelitianini merekomendasikan empat strategi utama: (1) penyusunan kalender konten digital, (2) pengembangan program loyalitasdigital berbasis CRM, (3) optimalisasi toko online dan sistem distribusi nasional, dan (4) inovasi kampanye kolaboratif denga nsponsor. Strategi ini terbukti selaras dengan teori pemasaran olahraga, komunikasi pemasaran terpadu, dan manajemenhubungan pelanggan. Penelitian ini memberikan kontribusi teoritik dan praktis bagi klub sepak bola lokal dalam menghadapiera digital dan industri olahraga modern.
Co-Authors Adelta, Sherly Flavia Andrian, Riki Dwi Dhian Dwi Nur Wenda, Dhian Dwi Nur Ema Nurzainul Hakimah, Ema Nurzainul Hayu, Yuana Arshella Khoyrun Nisa Hervian, Rendy Putra Maftuh, Ainul Maulana, Catur Juinudin Nugrahadini, Amalia Dyah Putri Putri, Amelia Kusumaning Putri, Rania Ferinda Kusuma Rahma, Farikha Rosadi, Asyadam Abriel Sevryan, Aura Sulaksono, Prasetyo Dwi Cahyo