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All Journal Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar KIC
Pripinda, Ayuneira Dega
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pembuatan Karya Inovasi Ecobrick Mahasiswa KKNT 32 Universitas Nusantara PGRI Kediri di SDN Pojok 2 Winarto, Jotter Fikri; Wardani, Saylendra Arga; Yugianta, Laurentius Hendri; Airlangga, Muhammad Adam; Putra, Dymas Ajie Pramana; Mardian, Wannu Rizki Dicky; Yahya, Wildan Ramadhani; Robert, Davin Zainur; Wardhani, Aurel Fransisca Kusuma; Rahardian, Muchamad Gilang Nauri; Muzaki, Muhammad Rezai; Azzaria, Cinta; Pripinda, Ayuneira Dega; Sindhikara, Legaspie Aura; Permana, Erwin Putera
Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Vol 5 No 1 (2025): Dedikasi Nusantara
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dedikasi.v5i1.25511

Abstract

Innovation in plastic waste management has become one of the key solutions to addressing the increasingly urgent environmental issues. One of the efforts undertaken by KKNT 32 UNP Kediri students is the creation of Ecobricks at SDN 2 Pojok. This initiative aims to introduce an innovation that integrates plastic waste recycling into environmentally friendly building materials. An Ecobrick is a plastic bottle filled with compacted non-organic waste, which can be used as an alternative material in construction. This activity involves students, teachers, and the surrounding community in the process of making Ecobricks and implementing them to improve the school environment. The methods used in this program include socialization, material collection, Ecobrick production, and evaluation of the results. Through this program, students' awareness of the importance of waste management increases, while also making a tangible contribution to environmental preservation. This innovative project not only provides a solution to plastic waste problems but also educates the younger generation to be more concerned about environmental sustainability.
Analysis Of The Influence Of Digital Marketing, Content Marketing, And Sponsorship On Brand Awareness Pripinda, Ayuneira Dega; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5867

Abstract

Research aim : The purpose of this study is to analyze the influence of digital marketing, content marketing, and sponsorship on brand awareness in national export schools.Design/Methode/Approach : Quantitative research methods were used for this study, utilizing observations, interviews, and questionnaires for data collection. Statistical analysis, including hypothesis testing, determination coefficients, validity tests, reliability, normality, heteroskedasticity, multicollinearity, linear regression, bwr, t-test, f test, determination coefficient, was carried out using SPSS 40.Research Finding : This study reveals that digital marketing, content marketing, and sponsorship, greatly affect brand awareness for target markets or prospective students and students of the National Export School. Based on the validity test, normality, heteroscedasticity, multicollinearity, linear regression, multiple tests, t test, f test, determination coefficient, showed a positive influence.Theoretical contribution/Originality : This study contributes to the existing literature by showing the importance of digital marketing, content marketing, and sponsorship to brand awareness. This is in line with previous research that emphasized the importance of factors such as digital marketing, content content marketing, social media, and promotions in creating brand awarenessPractitionel/Policy implication : The findings of this study can be used by companies to develop more focused marketing strategies, utilizing digital marketing, content marketing, and sponsorship to increase brand awareness. This research also provides insight into the effectiveness of using digital platforms in increasing brand visibility, so that companies can be more optimal in utilizing digital tools.Research limitation : This research is limited to prospective students, students, and alumni of the National Export School who receive JJE International Sponsorship
Co-Authors Airlangga, Muhammad Adam Azzaria, Cinta Erwin Putera Permana Mardian, Wannu Rizki Dicky Muzaki, Muhammad Rezai Paramitha, Dyah Putra, Dymas Ajie Pramana Rahardian, Muchamad Gilang Nauri Robert, Davin Zainur Sindhikara, Legaspie Aura Wardani, Saylendra Arga Wardhani, Aurel Fransisca Kusuma Winarto, Jotter Fikri Yahya, Wildan Ramadhani Yugianta, Laurentius Hendri