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All Journal Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar SENMEA
Firmansyah, Dicky Wahyu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Firmansyah, Dicky Wahyu; Bhirawa, Sigit Wisnu Setya; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of credit marketing strategies, credit granting procedures and service quality on customer satisfaction. This study used an associative quantitative technique. The sampling technique used was purposive sampling with 79 customers. The analytical tool used was SPSS for Windows version 25. The test techniques used were validity tests, reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests and coefficients of determination. The results showed that the variables of credit marketing strategies, credit granting procedures and service quality had a significant effect, both partially and simultaneously, on customer satisfaction at BPR Nusumma Kediri.
Co-Authors Bachtiar, Moch Ilham Cahyani, Rahma Cahyono, Ridho Noer Dwiyanti, Linda Dwiyanti fajriyanti Suandra, Sandrina Putri Febriansyah, Lucky Dino Ferdiasyah, Riko Ahmad Kafin, Moh. Ubaidulloh Kartikasari, Yanuar Kurniawan, Muhammad Akbar Nugraha, Denny Setya Nurhidayah, Cindy Putra Nugroho, Alfa’iz SB, Sigit Wisnu Sofiandini, Martha Susi Damayanti, Susi