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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat
Taqi, Naila
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Strengthening Public Relations Practitioners' Capacity to Address Artificial Intelligence Challenges Wulandari, Maulina Pia; Wachid, Ivan Bimantoro; Argyanti, Talitha; Sasela, Mirel Imelda; Zuhri, Mochamad Fernanda Abuzar; Jukiabtari, Serly Novita; Taqi, Naila
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9417

Abstract

The emergence of digital tools like artificial intelligence (AI) presents unique challenges to public relations practices, making it crucial for practitioners to understand these dynamics and strengthen their competencies for the digital transformation era. A Community Service Team conducted a "Workshop on Enhancing the Capacity of Public Relations Practitioners in Facing the Challenges and Threats of Artificial Intelligence (AI) in Digital Public Relations Practices" in Room 7.2, Building C, FISIP, Universitas Brawijaya, on Tuesday, August 20, 2024. This community service activity falls under problem-based, experiential, and real-world project-based learning methods, specifically Problem-Based Learning, in the form of training/workshops. Its primary objective is enhancing theoretical knowledge and strengthening foundational skills in utilizing AI to formulate effective digital PR strategies. The workshop underscores the critical need for PR professionals to enhance their digital literacy, particularly in AI, to remain competitive in an increasingly digital and data-driven environment.
Co-Authors Argyanti, Talitha Jukiabtari, Serly Novita Maulina Pia Wulandari Sasela, Mirel Imelda Wachid, Ivan Bimantoro Zuhri, Mochamad Fernanda Abuzar