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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat
Widayanti, Ni Putu Widayanti
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Optimizing the Productivity of the Tandusan Oil Home Industry in Jembrana Through the Implementation of a Digital Platform Widayanti, Ni Putu Widayanti; Widnyani, Ni Made; Darma, I Gede Wahyu Surya; Gama, Adie Wahyudi Oktavia
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9448

Abstract

The Tandusan oil household industry in Baluk-Jembrana Village is a form of local business that produces organic coconut oil. The problem faced by this industrial group is a lack of understanding of product quality and a lack of knowledge in marketing digital-based products. The proposed solution includes education on improving product quality based on predetermined chemical parameters and intensive training in digital platform-based product marketing. The methods used in this activity are Participation Action Research (PAR). This activity's success level is measured through the pretest and posttest. This activity was carried out on September 2, 2023. The number of partner workers who participated in this training activity was 10. With this training, partners' knowledge of product quality increased by eighty-two percent, while partners' knowledge increased by eighty-three percent regarding digital platform-based product marketing.
Co-Authors Adie Wahyudi Oktavia Gama Darma, I Gede Wahyu Surya Widnyani, Ni Made