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All Journal Jurnal Entrepreneur dan Manajemen Sains
Yami, Fadhil M.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN NASABAH PT. BSI CABANG BENGKULU Yami, Fadhil M.; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The development of the business world today is accelerating rapidly, intense competition is a challenge and threat for business actors to be able to win the competition, maintain their market and seize existing markets. The aim of the research is to determine the effect of service recovery on customer satisfaction at PT. BSI Bengkulu Branch. This research is a type of quantitative research according to Sugiyono, namely systematic scientific research on parts and phenomena and the causality of their relationships. The conclusions from this research are as follows: There is a positive influence of service recovery (X) on customer satisfaction (Y) of PT products. BSI Bengkulu Branch, meaning that the higher the service recovery, the greater the customer satisfaction of PT products. BSI Bengkulu Branch. Keywords: Influence, Customer Satisfaction
Co-Authors Bustami, Taufik