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All Journal al-Uqud : Journal of Islamic Economics Welfare: Jurnal Pengabdian Masyarakat
Fawa’id, Muhamad Wildan
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Leveraging halal certification for gastronomy tourism strategy Fawa’id, Muhamad Wildan; Faiza, Nurlaili Adkhi Rizfa; Abarahan, Amnisuhailah
al-Uqud : Journal of Islamic Economics Vol. 9 No. 1 (2025): January
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/al-uqud.v9n1.p33-46

Abstract

Gastronomy tourism is one of the fastest-growing sectors in the global travel industry, introducing Muslim tourists to local cuisine prepared with halal ingredients. This study employs a grounded research method—the first and only one to explore the implementation of halal certification—and then applies a SWOT analysis to determine the most effective strategies for supporting halal gastronomy tourism. The findings indicate that the Halal Certification for Original MSME Products in Kediri City (PUSAKA) benefits from strong government support, business owner awareness, and the availability of facilitators to assist with the certification process. However, challenges include limited free certification quotas, administrative constraints, and insufficient capital. Opportunities arise from the growth of halal tourism, national support, and increasing demand for halal products. Meanwhile, threats stem from competition with other regions, potential certification costs in the future, and the risk of inconsistent product quality. To address these challenges, recommended strategies include administrative support, collaborative promotion, and a focus on product quality. The government's approach involves offering free halal certification programs and awareness campaigns to enhance MSMEs' preparedness. Additionally, facilitators provide administrative and technical guidance, while collaboration efforts promote halal-certified products in both domestic and international tourist markets. MSMEs are also encouraged to maintain the quality and consistency of their halal-certified products.
Pelatihan Pemasaran dan Pendampingan Legalitas Produk UMKM Thalib, Tasha Tsania; Trianita, Elok; Nafis, M. Jauhar; Alfaiq, Muhammad Nurus Sobah; Fawa’id, Muhamad Wildan
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Welfare : September 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i3.678

Abstract

Pandantoyo Village is a village that has MSME products for both individuals and groups, which are managed by the village. However, what is very unfortunate for society is that product marketing is less than optimal, and many products have not received halal legality. Based on this, our team held training related to the marketing and legality of MSME products with the aim of providing the public with innovations regarding how to market products in the digital era and raising awareness about the importance of managing business legality in accordance with government recommendations. The training, which was attended by around 35 people, went smoothly, and the output obtained from the training was that people made more use of technology to market products, and several MSMEs had applied for Business Identification Numbers (NIB), which could later be used to register their businesses to obtain halal certification. The impact that can be felt by business actors from this activity is that the products marketed receive permits and are assessed as halal in accordance with the provisions imposed by the government and the Indonesian Ministry of Religion.
Co-Authors Abarahan, Amnisuhailah Alfaiq, Muhammad Nurus Sobah Faiza, Nurlaili Adkhi Rizfa Nafis, M. Jauhar Thalib, Tasha Tsania Trianita, Elok