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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Digital Transformation Technology (Digitech)
Thariq, Thariq
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Humanities Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DI KECAMATAN KOTA JUANG KABUPATEN BIREUEN PROVINSI ACEH Thariq, Thariq; Syahputri, Yuni
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.434

Abstract

The purpose of this study was to determine and analyze the influence of brand image partially on purchasing decisions, to determine and analyze the influence of product quality partially on purchasing decisions and to determine and analyze the influence of brand image and product quality simultaneously on purchasing decisions for iPhone Smartphones in Kota Juang. The population in this study was the community in Kota Juang District, Bireuen Regency, Aceh Province, totaling 53,913 people. The sample in the study was 100 samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results showed that there was a partial influence of brand image on purchasing decisions, there was a partial influence of product quality on purchasing decisions and there was an influence of brand image and product quality on purchasing decisions for iPhone Smartphones in Kota Juang.
Prediksi Keuntungan Usaha Catering Mesir Menggunakan Model Regresi Linier Thariq, Thariq; Kamarudin, Kamarudin; Windarsyah, Windarsyah
Digital Transformation Technology Vol. 5 No. 1 (2025): Periode Maret 2025
Publisher : Information Technology and Science(ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/digitech.v5i1.5895

Abstract

Usaha katering, seperti katering Mesir di Banjarmasin, menghadapi tantangan dalam pencatatan transaksi manual, yang menyulitkan prediksi keuntungan dan perencanaan strategi bisnis. Penelitian ini bertujuan mengembangkan model prediksi keuntungan usaha Catering Mesir menggunakan metode regresi linier dengan perhitungan berbasis Python. Pendekatan CRISP-DM digunakan untuk menganalisis data transaksi bulanan tahun 2024. Prediksi keuntungan dilakukan berdasarkan dua variabel independen, yaitu periode bulan dan jumlah menu terjual, dengan hasil prediksi dikategorikan sebagai meningkat, menurun, atau stabil. Hasil pengujian menunjukkan akurasi model sebesar 92,67% (MAPE 7,33%) untuk variabel periode bulan dan 91,37% (MAPE 8,63%) untuk variabel jumlah menu terjual. Visualisasi data dalam bentuk grafik dan tabel membantu pemilik usaha memahami pola keuangan secara terstruktur. Penelitian ini memberikan solusi berbasis teknologi untuk UMKM kuliner dalam mengelola keuangan secara efisien.
Co-Authors Kamarudin Kamarudin Windarsyah Windarsyah Yuni Syahputri