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All Journal Economics and Digital Business Review Journal of Governance and Public Administration
Salsabila, Yolanda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUASAN MASYARAKAT TERHADAP PENGGUNAAN APLIKASI GOJEK UNTUK MEMENUHI KEBUTUHAN MASYARAKAT Setyaningrum, Diah; Salsabila, Yolanda; Cahyani, Maulidha Putri; Ramadhani, Aliefa Rizka Fairuwza; Nurdevi, Eka Putri Farah; Nugraha, Joko Tri
Journal of Governance and Public Administration Vol. 1 No. 3 (2024): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jogapa.v1i3.810

Abstract

Aplikasi online telah berkembang pesat dalam beberapa tahun terakhir, menghadirkan berbagai solusi inovatif untuk memudahkan pemenuhan kebutuhan masyarakat di berbagai bidang. Salah satunya adalah Aplikasi Gojek. Aplikasi Gojek telah merevolusi cara masyarakat Indonesia beraktivitas, menghadirkan berbagai layanan yang memudahkan kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis secara mendalam tingkat kepuasan masyarakat terhadap penggunaan aplikasi Gojek dalam memenuhi kebutuhan mereka. Analisis data dilakukan dengan metode kuantitatif. Pada tahap pengambilan suatu sampel penelitian ini melakukan dengan mengadakan pengisian data/kuesioner terhadap Mahasiswa Untidar prodi Ilmu Administrasi Negara angkatan 23 yang pernah menggunakan Aplikasi Gojek. Mengujikan pada 66 sampel yang diperoleh. Hasil dari penelitian ini menunjukkan bahwa Aplikasi Gojek telah berhasil memberikan kepuasan tinggi kepada masyarakat dalam berbagai aspek layanannya, terutama kemudahan penggunaan, kualitas layanan, harga, dan nilai tambah. Namun, Gojek perlu meningkatkan layanan pelanggan dan jangkauan layanannya untuk mencapai kepuasan yang lebih menyeluruh.
Digital Retail Transformation: The Influence of E-Commerce, Digital Marketing, and Service Quality on Purchasing Decisions Tarigan, Ekel Jadi Lapenta; Safutri, Mega Ruslina; Salsabila, Yolanda; Ritonga, Ricky Rafii; Riana, Zenni
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.3782

Abstract

This study examines the effect of e-commerce, digital marketing, and service quality on purchasing decisions at PT Gramedia Asri Media, a retail company. The study employed a quantitative approach with descriptive and associative characteristics. The population consisted of customers of PT Gramedia Asri Media, based on 86,085 customer transactions. The sample was determined using the Slovin formula, and 120 respondents were obtained during the data collection process. Data were collected through a Likert-scale questionnaire distributed via Google Forms and were analyzed using multiple linear regression with IBM SPSS. The results showed that, partially, e-commerce had a positive and significant effect on purchasing decisions with a t-value of 2.731 and a significance value of 0.007, digital marketing had a positive and significant effect with a t-value of 2.652 and a significance value of 0.009, and service quality had a positive and significant effect with a t-value of 3.988 and a significance value of 0.000. Simultaneously, e-commerce, digital marketing, and service quality had a positive and significant effect on purchasing decisions with an F-value of 84.105 and a significance value of 0.000. The Adjusted R Square value of 0.677 indicated that 67.7% of purchasing decisions could be explained by the three independent variables, while the remaining 32.3% was influenced by other variables outside this study
Co-Authors Cahyani, Maulidha Putri Joko Tri Nugraha Nurdevi, Eka Putri Farah Ramadhani, Aliefa Rizka Fairuwza Ricky Rafii Ritonga Safutri, Mega Ruslina Setyaningrum, Diah Tarigan, Ekel Jadi Lapenta Zenni Riana