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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Amkop Management Accounting Review (AMAR)
Dongoran, Ranah Santri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP PENINGKATAN KINERJA PADA PUD. PUSAT PASAR KOTA MEDAN Dongoran, Ranah Santri; Syahbudi , Muhammad
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1195

Abstract

This research evaluates the internal and external factors that influence the performance of Medan City Market Center PUD, as well as strategies designed for human resource development based on the results of this analysis. This research uses a qualitative approach with data collection techniques in the form of interviews and documentation, while data analysis is carried out using the SWOT method. The results of the research reveal that the Medan City Market Center PUD has carried out an environmental analysis which is the basis for developing a human resource development strategy. The strategies implemented include increasing competence through training programs, adjusting organizational structures, optimizing human resources, utilizing available budgets and facilities, strengthening collaboration with stakeholders, and implementing information technology. This strategy has proven successful in supporting the achievement of optimal performance, human resource development, and increasing understanding of the quality of organizational performance at the Medan City Market Center PUD.
Analysis of Partnership-Based Cocoa Farming Development in Gunung Maria Village Dongoran, Ranah santri; Muhammad Ikhsan Harahap; Purnama Ramadani Silalahi
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2737

Abstract

This study aims to analyze the development strategy Partnership-based cocoa farming in Gunung Maria Village, North Padang Lawas Regency. Cocoa is a leading sector with a strategic role in supporting the rural economy and significant potential. for both domestic and export markets. The research uses in-depth interview approach, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats, qualitative descriptive through field observation). The results of the analysis show that Gunung Maria Village has strengths in the form of abundant natural resources, strong partnerships, and farmer skills, as well as Opportunities such as increasing market demand and government support remain challenging. However, major challenges remain in the form of limited capital, access to technology, and road infrastructure. The SWOT mapping results place the village in Quadrant I, which is an aggressive strategy, which recommends leveraging internal strengths to achieve strategic objectives. seize external opportunities. The proposed strategy includes farmer training, product diversification, institutional strengthening, and the use of digital technology and export partnerships. These findings are expected to serve as a strategic reference in designing policies for sustainable agricultural development and improving the welfare of cocoa farmers.
Co-Authors Harahap, Muhammad Ikhsan Purnama Ramadani Silalahi Syahbudi , Muhammad