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All Journal Mahakarya: Students' Journal of Cultural Sciences Language Circle : Journal of Language and Literature
Neswari, Birgitta Ardhana
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Languange, Linguistic, Communication & Media

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A POETIC CRITIQUE OF SOCIAL BEAUTY STANDARDS AND GENDER ROLES IN MARGE PIERCY’S BARBIE DOLL Neswari, Birgitta Ardhana
Mahakarya: Jurnal Mahasiswa Ilmu Budaya Vol. 6 No. 1 (2025)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/msjcs.v6i1.11015

Abstract

This study explores how cultural narratives in poetry reveal and critique societal beauty standards and fixated gender roles. This poem is analyzed using qualitative content analysis, through the lens of myth and symbol theory, psychoanalytic feminism, and gender role theory to uncover deeper meanings behind symbolic representations and internalized expectations in the poem. The figure of the Barbie doll serves as a cultural myth, promoting an idealized femininity that reinforces traditional norms. These ideals, internalized through early socialization and unconscious pressure, shape women’s identities, leading to emotional conflict and self-alienation. Gender roles theory further explains how behaviors, responsibilities, and values are assigned based on socially constructed expectations, often limiting individual potential. The poem demonstrates how these societal forces prioritize appearance over ability, suppressing authenticity and self-worth. Through its critique, the poem remains a powerful commentary on how enduring myths and roles continue to influence women’s lives in contemporary society.Keywords: appearance, Barbie Doll, beauty standard, gender roles, stereotype
Feminist Dystopia or Cautionary Tale? Unpacking America’s Reflection in The Handmaid’s Tale Movie Series Season I Neswari, Birgitta Ardhana
Language Circle: Journal of Language and Literature Vol. 19 No. 2 (2025): April 2025 Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v19i2.18184

Abstract

This article explores The Handmaid’s Tale Season I as both a feminist dystopia and a cautionary tale, offering critical insights into contemporary issues of gender inequality, ideological control, and the politicization of women’s bodies. Set in the theocratic regime of Gilead, the series highlights the systemic subjugation of women and the dangers of authoritarian governance masked by religious rhetoric. The study uses a qualitative method to examine visual and narrative elements from ten purposively selected episodes, chosen for their strong thematic relevance to gendered oppression. Library research complements this analysis by providing supporting feminist theory and socio-political context. Three central themes are addressed: the politics of bodily autonomy and state control, the enforcement of patriarchal power structures, and the fusion of religion and governance as a tool of subjugation. These themes reveal strong parallels between the fictional society of Gilead and ongoing struggles in the United States, such as the rollback of reproductive rights and rising political conservatism. By examining these connections, the article not only warns against the normalization of oppression but also encourages critical awareness and public engagement. Ultimately, the series serves as a cultural mirror that can inspire societal reflection, advocacy, and concrete progress toward gender equality and human rights.
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