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All Journal Khazanah Pendidikan Islam International Journal of Science and Society (IJSOC)
Aryani, Kiki
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Education Materials Science & Nanotechnology Mathematics Social Sciences Other

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Executive Strategic Planning as a Pillar of Building School Competitive Advantage in a Dynamic Era Aryani, Kiki; Rahayu, Agus; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Nuraeni, Neni
Khazanah Pendidikan Islam Vol. 7 No. 1 (2025): Khazanah Pendidikan Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kpi.v7i1.45860

Abstract

Rapid changes in the educational environment require schools to have adaptive and visionary leadership strategies. Competition between educational institutions and increasing public expectations for service quality add to the complexity of the challenges of managing educational institutions. In this context, the strategic role of school executives becomes crucial as the determinant of direction and the main driver of institutional transformation. This study aims to analyze how school executives design and implement strategies in building competitive advantages amidst the ever-evolving dynamics. This study uses a qualitative approach by relying on data from various relevant sources, such as previous research and institutional strategic documents. The data obtained are analyzed interpretively to reveal patterns and tendencies in strategic leadership practices in schools. The results of the study indicate that school executives have a central role in determining the direction of policies and program priorities that impact the quality and competitiveness of institutions. Success in building competitiveness is greatly influenced by the leadership's ability to respond to change, manage resources, and involve stakeholders. Although there are various challenges in implementing strategies, consistent and reflective leadership can maintain the continuity of planning and implementation on an ongoing basis.
Optimizing Online Advertising to Improve J&T Cargo's Business Performance and Profitability Aryani, Kiki; Rahayu, Agus; Hendrayati, Heny
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1333

Abstract

The optimization of online advertising has become a key strategy for improving business performance and profitability in the digital era. This study aims to analyze the role of online advertising in supporting the growth of J&T Cargo's business using a qualitative approach with a literature review method. Through a review of relevant literature, the research explores the effectiveness of various digital advertising platforms, such as social media, search engines, and e-commerce websites, in reaching wider audiences and increasing customer conversion rates. The findings reveal that implementing the right online advertising strategies can enhance brand awareness, expand market share, and boost profitability. This study offers recommendations for J&T Cargo to optimize data-driven advertising strategies to achieve better business outcomes.
Co-Authors Agus Rahayu Heny Hendrayati Lili Adi Wibowo Neni Nuraeni, Neni Puspo Dewi Dirgantari