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Kurniasari Wibisono , Lisa
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Economics, Econometrics & Finance

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TOURIST CLUSTER ANALYSIS FOR THE DEVELOPMENT OF KE'TE' KESU' TOURISM OBJECT Putri Dalipang, Mutiara; Kurniasari Wibisono , Lisa; Marchelin, Marchelin
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to analyze the clustering of tourists visiting the Ke'te' Kesu' tourist attraction to support the development of more effective marketing strategies and tourism services. The research employs a K-Means clustering algorithm, which groups tourists based on their socio-economic characteristics and visit preferences. Data were collected through questionnaires distributed to tourists during a specific period. The analysis results indicate that tourists are divided into two main clusters. Cluster one (C1) consists of high-income to very high-income tourists who tend to seek exclusive and premium travel experiences. Cluster two (C2) includes the majority of tourists who are students with low to very low incomes, preferring educational tourism and affordable access. The implications of this study suggest that tourism managers should offer customized travel packages tailored to each cluster, such as premium services for high-end tourists and educational programs for students. Additionally, infrastructure improvements, sanitation facilities, and digital marketing optimization are key recommendations to enhance Ke'te' Kesu's appeal as a cultural tourism destination.
CONJOINE ANALYSIS TO MEASURE TOURIST PREFERENCES IN SA'DAN TO' BARANA TOURIST OBJECT, NORTH TORAJA REGENCY Parrangan, Daniel; Kurniasari Wibisono , Lisa; Marchelin , Marchelin
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

The strategy for tourism development in Sa'dan To'Barana' was previously based on general assumptions without the support of quantitative data reflecting specific tourist preferences. This study aims to analyze tourists' preferences for the attributes of Sa'dan To'Barana' tourist attraction in North Toraja Regency using the conjoin analysis method. Quantitative methods were used in this study with surveys and questionnaires as the main tools whose results were statistically analyzed. The research population was tourists who visited Sa'dan To'Barana' tourist attraction between December 2024 and January 2025. The research sample consisted of people who had visited the tourist attraction. This study involves two variables: independent variables (tourist attraction attributes) and dependent variables (tourist preferences). The results show that accessibility and entrance fees are the two main factors that most influence tourists' preferences, both of which are more important than tourist facilities and management services. Correlation analysis showed a very strong relationship between observed and predicted preferences, with Pearson's R value of 0.947 and Kendall's tau of 0.768, both of which indicated significant positive correlations. These findings provide a basis for tourism managers to formulate more appropriate development strategies based on travelers' preferences.
Co-Authors Marchelin , Marchelin Marchelin, Marchelin Parrangan, Daniel Putri Dalipang, Mutiara