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Exploring the Efficacy of the Discourse Based Approach on Teaching Business English in Algeria: A Needs Analysis Perspective with Master1 Students at Tlemcen University Larbi, Qwider; Ben Ahmed, Mohammed
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.06

Abstract

This study investigates the pedagogical value of a discourse-based approach in teaching Business English within an English for Specific Purposes (ESP) context. It focuses on how this approach enhances learners’ acquisition, contextual use, and retention of business-related vocabulary, while also fostering greater communicative competence. A mixed-methods design was employed, combining both descriptive and experimental techniques to collect and analyze data. The participants were Master 1 Business English students who underwent a 12-week instructional program integrating discourse analysis principles and authentic materials. Findings indicate that students exposed to the discourse-based methodology outperformed those taught using traditional methods, particularly in their ability to understand and apply business vocabulary in real-world communicative settings. Moreover, learners reported increased confidence and fluency in using business language appropriately across intercultural and professional contexts. These results highlight the discourse-based approach as a promising strategy for developing both linguistic and pragmatic competencies, recommending its broader adoption in Business English instruction.
Exploring the Efficacy of the Discourse Based Approach on Teaching Business English in Algeria: A Needs Analysis Perspective with Master1 Students at Tlemcen University Larbi, Qwider; Ben Ahmed, Mohammed
Indonesian Journal of Social Science Research Vol. 6 No. 1 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.01.06

Abstract

This study investigates the pedagogical value of a discourse-based approach in teaching Business English within an English for Specific Purposes (ESP) context. It focuses on how this approach enhances learners’ acquisition, contextual use, and retention of business-related vocabulary, while also fostering greater communicative competence. A mixed-methods design was employed, combining both descriptive and experimental techniques to collect and analyze data. The participants were Master 1 Business English students who underwent a 12-week instructional program integrating discourse analysis principles and authentic materials. Findings indicate that students exposed to the discourse-based methodology outperformed those taught using traditional methods, particularly in their ability to understand and apply business vocabulary in real-world communicative settings. Moreover, learners reported increased confidence and fluency in using business language appropriately across intercultural and professional contexts. These results highlight the discourse-based approach as a promising strategy for developing both linguistic and pragmatic competencies, recommending its broader adoption in Business English instruction.