Claim Missing Document
Check
Articles

Found 2 Documents
Search

Can Private Schools Overcome Promotional Limitations through a 4P-Based Digital Marketing Strategy? A Case Study in Malaysia Sigar, Pauline Anthony; Nguyen-Quang, Duy; Hendry, Rizal
Journal of Educational Technology and Learning Creativity Vol. 3 No. 1 (2025): June
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jetlc.v3i1.1843

Abstract

Purpose of the study: This study aims to describe the strategies used in utilizing technology media used for marketing educational services and solutions to overcome obstacles in developing digital technology as a means of marketing educational services through digital technology by the sultanah engku tun aminah vocational school. Methodology: This study uses a qualitative approach with a descriptive method. Data collection was carried out through interviews, observations, and document studies. The sources of information in this interview were the Principal, Head of the Learning Resource Center, School Media Manager, Administrative Staff and Teachers. Data analysis using miles and huberman elit using triangulation techniques, namely data triangulation and method triangulation. Main Findings: The results of this study indicate that the strategy used by the st. john's private high school in utilizing digital technology as a means of marketing educational services has been running well. The strategy used by the st. john's private high school uses a comprehensive approach. The strategy used is to apply 4P (product, price, place and promotion). In addition, the consistent development process on digital media also makes the objectives of the marketing appropriate and effective and efficient. The development process is carried out to upgrade skills for PSB staff by participating in various training. Novelty/Originality of this study: The novelty of this research lies in the context of the use of digital technology in private educational institutions in Malaysia, especially in the Southeast Asian region which is still rarely used as an object of study.
Health Service Utilization Patterns Among Health Equity Fund Beneficiaries at Khmer-Soviet Friendship Hospital Ngeth, Rithea; Nguyen-Quang, Duy
Journal of Health Innovation and Environmental Education Vol. 1 No. 2 (2024): December
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jhiee.v2i2.2582

Abstract

Purpose of the study: This study aims to analyze health service utilization patterns among Health Equity Fund beneficiaries at the Khmer–Soviet Friendship Hospital (KSFH), Phnom Penh, with a particular focus on the distribution of service types and the role of HEF in facilitating access to advanced healthcare services. Methodology: A descriptive quantitative study was conducted using secondary data obtained from the medical records unit of KSFH. Data were processed through standardized procedures, including editing, coding, processing, and cleaning. Descriptive (univariate) analysis was employed to examine the frequency and percentage distribution of healthcare service utilization across outpatient, inpatient, emergency, surgical, diagnostic, and maternal services. Main Findings: The findings revealed that outpatient services were the most frequently utilized by HEF beneficiaries (38%), followed by inpatient care (26%) and emergency services (18%). Surgical services accounted for 10% of total utilization, with orthopedic and general surgeries being the most common. Diagnostic services (7%) and maternal and child health services (5%) were also accessed, indicating improved access to both essential and specialized care. Novelty/Originality of this study: This study provides novel evidence by systematically mapping HEF beneficiaries’ healthcare utilization patterns at a major national referral hospital using a structured SOFFIIWIER-based data processing framework.