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All Journal International Journal of Supply Chain Management
Thakre, Bharat
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Use of Generative Artificial Intelligence to Create Sustainable Supply Chain Management: An Online Retail Perspective Thakre, Bharat
International Journal of Supply Chain Management Vol 14, No 2 (2025): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v14i2.6303

Abstract

Generative artificial intelligence (AI) refers to the type of AI that is capable of creating such new contents as music, images, texts, videos, and codes, using expansive AI models, known as foundation models, that will help to learn from and simulate large volumes of data. Modern e-commerce businesses have realized that application of such sophisticated technology in supply chain management (SCM) to create efficient and sustainable supply chains. This article explains how Generative AI can be useful in this respect especially in a world where SCM is undergoing significant transformations due to changing consumer behavior and the changing nature of trade and commerce in an internet driven world.
Artificial Intelligence and E-commerce Logistics Management towards Operational Excellence Thakre, Bharat
International Journal of Supply Chain Management Vol 14, No 2 (2025): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v14i2.6302

Abstract

The world of trade and commerce has undergone a sea change over the last 2-3 decades with the marvelous development in technology which has revolutionized communication and has brought artificial intelligence (AI) into our world. AI has made our lives easier in several ways and its impact on buyers’ behavior is not far to seek. From the retailers’ perspective, happy customers are satisfied customers who would help to not only maintain the business but also in its expansion. Using AI to achieve operational excellence especially from the perspective of logistics management, an e-retailer can achieve competitive edge that will help it stay ahead of peers. This article shows that AI plays a crucial role in achieving operational excellence in e-commerce, especially from the perspective of Quick Commerce (QC), through efficient management of delivery logistics.
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