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All Journal Journal of Mental Health and Social Rehabilitation
Minhas, Amna Shafiq
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Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Exploring Consumer’s Perception and Their Purchasing Decision For The Companies Involved In CSR Activities Minhas, Amna Shafiq; Ramsamy, Pariviny; Zhengbing, Zhou
Journal of Mental Health and Social Rehabilitation Vol 1 No 2 (2023): Journal of Mental Health And Social Rehabilitation (JMHSR)
Publisher : Politeknik Ilmu Pemasyarakatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52472/jmhsr.v1i2.372

Abstract

The current research examined the impact of CSR practices through the qualitative methodology and identified CSR as a very useful tool for marketing and attracting consumers. Likewise, the researchers also explored the factors related to CSR that influence the consumers while adopting or skipping the products. The findings are useful for entrepreneurial ventures where it is explained that business involved in CSR practices outperform their counterparts. Keywords: Corporate Social Responsibility, Consumers, Sustainability, intentions
Co-Authors Ramsamy, Pariviny Zhengbing, Zhou