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All Journal Jurnal Bisnis dan Manajemen (JURBISMAN)
M. Sholeh Awaludin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Business Communication in the Era of Artificial Intelligence: Opportunities and Challenges M. Sholeh Awaludin; Havis Aravik
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i1.1024

Abstract

This study aims to examine the transformation of business communication in the era of Artificial Intelligence (AI), focusing on the opportunities and challenges posed by AI in interpersonal communication. Employing a descriptive qualitative approach and thematic literature analysis, the study reveals that AI positively contributes to enhancing efficiency, personalization, and accessibility in business communication, including the use of virtual assistants and social media algorithms. On the other hand, significant challenges arise, such as the loss of emotional depth, AI’s limitations in understanding social context, and threats to communication authenticity. These findings underscore the need for ethical and strategic approaches in AI implementation to support inclusive and meaningful communication within modern business environments.
Co-Authors Aravik, Havis