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p-Index From 2020 - 2025
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All Journal Journal of Economics and Management
Hike, Fridman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Artificial Intelligence and Digital Literacy in Enhancing Employee Effectiveness and Efficiency in the Economic Sector Niam, Anwar; Insani, Maulana Raya; Sukmawati, Sukmawati; Hike, Fridman
Journal of Economics and Management Vol. 3 No. 1 (2025): Journal of Economics and Management, April 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i1.134

Abstract

The advancement of technology, particularly artificial intelligence (AI) and digital literacy, has brought significant changes to the workforce, including the economic sector. This study aims to analyze the role of AI and digital literacy in enhancing employee effectiveness and efficiency. AI enables the automation of routine tasks, optimization of decision-making, and increased productivity through faster and more accurate data analysis. Meanwhile, digital literacy is a crucial factor for employees to adapt to new technologies and utilize digital tools optimally. This research employs a qualitative method with a literature review approach to examine the impact of AI implementation and digital literacy levels on employee performance. The findings indicate that a combination of AI and digital literacy can improve work efficiency, reduce administrative burdens, and support innovation in business processes. However, challenges such as human resource readiness and adaptation to technological changes remain significant barriers. Therefore, strategies to enhance digital competencies for employees and policies supporting AI integration in the workplace are needed.
Co-Authors Insani, Maulana Raya Niam, Anwar Sukmawati Sukmawati