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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Basuki, Nilam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Analysis Of Consumer Behavior Towards The Adoption Of Digital Platform Use At PT Bank Sulutgo Basuki, Nilam; Roostika, Raden Roro Ratna
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7857

Abstract

The development of digital technology requires the banking industry to continuously innovate in providing optimal services to customers. PT Bank SulutGo has implemented various digital platforms to enhance banking transaction efficiency and convenience. This study aims to analyze the adoption level, user satisfaction, and challenges in using PT Bank SulutGo’s digital platform. A qualitative research method was employed, utilizing interviews, observations, and documentation during an internship at PT Bank SulutGo. The findings indicate that digital platform adoption is still influenced by customer preferences for conventional banking services. Key factors determining user satisfaction include ease of use, transaction security, and the perceived benefits of digital services. However, some challenges, such as feature limitations, technical issues, and data security concerns, hinder optimal platform usage.
Co-Authors Roostika, Raden Roro Ratna