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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Fita Andriyani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Membangun Keunggulan Bersaing Perusahaan Melalui Penciptaan Nilai Fita Andriyani; Jeni Susyanti
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i3.861

Abstract

This study aims to analyze how value creation through business model innovation can build a company's competitive advantage in facing rapid and complex market dynamics. Employing a conceptual approach, the study examines recent literature on value creation strategies, business model innovation, and dynamic organizational capabilities. The analysis reveals that companies capable of reconstructing their value propositions, integrating digital technologies, and developing adaptive capabilities are more likely to create sustainable value and maintain a competitive edge. However, challenges such as imitation risks and organizational culture shifts must be addressed through holistic and sustainable innovation strategies.
Co-Authors Jeni Susyanti