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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Inovate : Jurnal Ilmiah Inovasi Teknologi Informasi
Vandhira, Via
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Branding Siomay Ngegas: Sebuah Inovasi Kepercayaan Konsumen Pada Siomay Ayam Assajdah, Kaifa Anhar; Suryani, Ika; Vandhira, Via; Anisa, Siti Nur; Salsabila , Nisrina Dania; Sopingi , Imam
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1124

Abstract

Dalam industri kuliner yang kompetitif, terutama di sektor UMKM, strategi branding yang komprehensif menjadi kunci keberhasilan. Penelitian ini bertujuan untuk menganalisis inovasi branding "Siomay Ngegas" dan dampaknya terhadap kepercayaan konsumen pada produk siomay ayam. Dengan metode kualitatif deskriptif-analitis melalui studi kasus tunggal, data diperoleh melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa "Siomay Ngegas" berhasil menciptakan identitas visual yang kuat melalui elemen desain seperti logo dinamis, palet warna cerah, dan tipografi playful. Strategi pemasaran digital di Instagram terbukti efektif dalam membangun hubungan dengan pelanggan melalui penataan konten yang menarik dan interaksi yang responsif. Inovasi rasa seperti "Kuah Seblak" dan "Galau" memberikan unique selling proposition yang memperkuat daya saing. Branding holistik ini membuka peluang pertumbuhan yang signifikan di pasar kuliner.
PERANCANGAN UI/UX WEBSITE STOK BARANG DISKOMINFO (STOFO) MENGGUNAKAN APLIKASI FIGMA Vandhira, Via; Lazulfa, Indana; Jauhar Kamilah Basa, Nuriyah; Widoyoningrum, Sri
Inovate Vol 9 No 2 (2025): Maret
Publisher : Fakultas Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/inovate.v9i2.8889

Abstract

The aim of designing the user interface (UI) and user experience (UX) on the stock management website at the Department of Communication and Information (Diskominfo) is to produce a system that is efficient, easy to use, and supports smooth inventory management. This website is named STOFO (Diskominfo Goods Stock System). The Figma application is used in UI/UX design to create a more intuitive and responsive display according to user needs. The design process starts with identifying needs, creating wireframes, interface design, and testing to ensure user comfort. It is hoped that the results of this design can speed up updating and checking stock data and simplify administration at Diskominfo. With a simple and easy to understand design, users can quickly access stock information, thereby increasing efficiency and productivity in inventory management. Keyword : Website Design, UI/UX, Technology
Co-Authors Anisa, Siti Nur Assajdah, Kaifa Anhar Imam Sopingi Indana Lazulfa, Indana Jauhar Kamilah Basa, Nuriyah Salsabila , Nisrina Dania Suryani, Ika Widoyoningrum, Sri