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All Journal International Journal of Integrative Sciences Kongga : Jurnal Pengabdian Masyarakat
La Ode Herman H
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Penggunaan Media Whatsapp Sebagai Media Komunikasi Pemasaran UMKM di Era Digital 4.0 La Ode Herman H; Susilawaty, Fera Tri; Jaya, Asrul; Saidin, Saidin; Ramadhan, Moh. Ricky
Kongga : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Edisi Juni
Publisher : Laboratorium Ilmu Politik dan Pemerintahan FISIP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/kongga.v3i1.47

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman siswa-siswi SMP Negeri 17 Kendari mengenai pentingnya peran UMKM dalam perekonomian lokal dan potensi WhatsApp sebagai media komunikasi pemasaran di era digital 4.0. Melalui pendekatan edukatif partisipatif, siswa dibekali dengan materi tentang strategi digital marketing, fitur-fitur WhatsApp Business, dan praktik pembuatan konten promosi. Hasil kegiatan menunjukkan bahwa siswa-siswi mengalami peningkatan literasi digital dan minat terhadap kewirausahaan. Permainan reflektif serta sesi diskusi juga mendukung keterlibatan aktif dan pemahaman mendalam peserta. Kendala teknis seperti keterbatasan akses internet menjadi tantangan, namun tidak mengurangi efektivitas kegiatan secara keseluruhan. Sosialisasi ini diharapkan menjadi model edukasi yang berkelanjutan dalam memperkuat peran generasi muda sebagai agen perubahan dalam mendukung UMKM lokal berbasis teknologi digital.
Formal and Informal Communication Network Patterns in Continuing Information Fulfillment Among Urban Television Reporters La Ode Muhammad Umran; Muhammad Arsyad; La Ode Herman H
International Journal of Integrative Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i12.6976

Abstract

The pattern of formal and informal communication networks carried out by journalists, determines the information needs of strong and sustainable urban communities.  This study used a snowball technique.  Formal communication networks are carried out internally within the organization, editorial meetings are held once a day.  Informal communication networks obtain information from various circles, joining related organizations.  Fulfillment of information needs, starting from how journalists work in obtaining information, how to process information into news, the form of information obtained, and the extent of whistleblower awareness to obtain the information needed.  Communication established in the fulfillment of strong and sustainable information needs, by journalists is carried out in the public interest, not for a specific party.   And the contribution of this research is to provide guidance and ease in obtaining journalists' information, as well as in meeting the needs of strong and sustainable information in urban communities
Co-Authors Fera Tri Susilawaty, Fera Tri Jaya, Asrul La Ode Muhammad Umran Muhammad Arsyad Ramadhan, Moh. Ricky saidin, saidin