Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Bakti Masyarakat Manajemen
Putri, Addela Mariska
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH STRATEGI PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT MASYARAKAT SEKTOR INFORMAL DALAM KEIKUTSERTAAN PADA PROGRAM- PROGRAM JAMINAN SOSIAL DI BPJS KETENAGAKERJAAN CABANG BANDAR LAMPUNG Putri, Addela Mariska; Listyaningsih, Erna; Nurbaiti, Nurbaiti; Lestari Wuryanti
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 3 (2025): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i3.2238

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi promosi dan kualitas pelayanan terhadap minat masyarakat sektor informal dalam keikutsertaan pada program jaminan sosial di BPJS Ketenagakerjaan Cabang Bandar Lampung. Pendekatan yang digunakan adalah kuantitatif dengan desain penelitian deskriptif. Sampel penelitian terdiri dari 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan perangkat lunak SPSS 26.0. Hasil penelitian menunjukkan bahwa secara simultan, strategi promosi dan kualitas pelayanan berpengaruh signifikan terhadap minat masyarakat. Secara parsial, strategi promosi memiliki pengaruh signifikan, sedangkan kualitas pelayanan tidak berpengaruh signifikan terhadap minat masyarakat. Koefisien determinasi (R²) sebesar 0,208 mengindikasikan bahwa 20,8% variasi minat masyarakat dapat dijelaskan oleh kedua variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain. Kata Kunci : Strategi Promosi, Kualitas Pelayanan, Minat Masyarakat, Sektor Informal, BPJS Ketenagakerjaan
DASAR-DASAR MANAJEMEN KEUANGAN DAN EDUKASI MENGENAI PENDIDIKAN BERKELANJUTAN BAGI MILENIAL DALAM MENCIPTAKAN PELUANG DI ERA DIGITAL Mufahamah, Euis; Rahyono, Rahyono; Muhammad, Muhammad; Harun, Harmani; Wicaksono, Fardan Abi; Magad, Azidan; Putri, Addela Mariska
Jurnal Bakti Masyarakat Manajemen Vol 4, No 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Manajemen Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jbmm.v3i1.11549

Abstract

The purpose of the study is to identify the role of education in disseminating social and economic values. The assessment is a field research that uses a qualitative approach to obtain information about programs developed by millennials, as well as their application in educational units which include targets and are instilled in educational units, most of them still focus on environmental perspectives and various program objectives, most of the program targets are educators, students and school principals; strategies for instilling various values, namely through integration into subjects, through local content, extracurriculars, habituation and acculturation, as well as other activities, which are mostly carried out, namely through integration and habituation and acculturation.
Co-Authors Erna Listyaningsih Euis Mufahamah Harun, Harmani Lestari Wuryanti Magad, Azidan Muhammad Muhammad Nurbaiti Nurbaiti Rahyono Rahyono Wicaksono, Fardan Abi