Teguh Prayitno, Oktavianus
Akademi Maritim Nusantara Cilacap

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Peningkatan Daya Saing Lembaga Pendidikan Kemaritiman di Era Masyarakat Ekonomi ASEAN dengan Penerapan CRM Teguh Prayitno, Oktavianus
Indonesian Journal of Information Systems Vol 1, No 1 (2018): Agustus 2018
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.773 KB) | DOI: 10.24002/ijis.v1i1.1728

Abstract

Program tol laut dan poros maritim dunia yang didengungkan pemerintah Indonesia mampu membangkitkan kembali semangat lembaga-lembaga pendidikan kemaritiman. Kebangkitan itu terjadi di tingkat SMK maupun perguruan tinggi. Lembaga-lembaga tersebut bersaing secara ketat di segala bidang termasuk profesionalitas. Persaingan dalam masalah profesionalitas terjadi karena saat ini konteks lembaga sudah bersifat modern. Kondisi ini terlihat dari perlakuan pelanggan/customer bukan sebagai objek tetapi menjadi bagian dari lembaga tersebut. Salah satu konsep populer yang ditawarkan dunia teknologi informasi melalui metode Customer Relationship Management (CRM) yaitu optimalisasi penggunaan sosial media dalam peningkatan hubungan dan keterlibatan pelanggan (customer engagement). Paper ini akan membahas penerapan CRM dalam sebuah lembaga pendidikan kemaritiman.
Planning of Higher Education Information Technology Strategy Using TOGAF (A Case Study at AMN Cilacap) Prayitno, Oktavianus Teguh
Indonesian Journal of Information Systems Vol 2, No 1 (2019): Agustus 2019
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.73 KB) | DOI: 10.24002/ijis.v2i1.2349

Abstract

Information technology that develops along with the rapid role of communication through the Internet makes technology and information systems have a position that is vital for the business alignment of an institution including higher education institutions. The strategic planning of this sector has a goal to develop the basis / guidelines in developing and developing information technology and systems to support organizational goals and increase increasingly competitive competitive advantage. Thus, the integration between business and information technology becomes important to support the competitiveness of institutions. The responsibility of Enterprise Architecture (EA) is to provide an accurate and fast information system based on the business demands of the institution. Appropriate standards and models are needed by higher education institutions to improve the alignment of business strategies and information technology. This study will explore the problems faced by AMN Cilacap and provide the development of information technology and systems needed to use EA using the Open Group Architecture Framework (TOGAF) methodology. TOGAF provides methods and tools to assist in the receipt, production, use and maintenance of corporate architecture.
Peningkatan Daya Saing Lembaga Pendidikan Kemaritiman di Era Masyarakat Ekonomi ASEAN dengan Penerapan CRM Oktavianus Teguh Prayitno
Indonesian Journal of Information Systems Vol. 1 No. 1 (2018): Agustus 2018
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v1i1.1728

Abstract

Program tol laut dan poros maritim dunia yang didengungkan pemerintah Indonesia mampu membangkitkan kembali semangat lembaga-lembaga pendidikan kemaritiman. Kebangkitan itu terjadi di tingkat SMK maupun perguruan tinggi. Lembaga-lembaga tersebut bersaing secara ketat di segala bidang termasuk profesionalitas. Persaingan dalam masalah profesionalitas terjadi karena saat ini konteks lembaga sudah bersifat modern. Kondisi ini terlihat dari perlakuan pelanggan/customer bukan sebagai objek tetapi menjadi bagian dari lembaga tersebut. Salah satu konsep populer yang ditawarkan dunia teknologi informasi melalui metode Customer Relationship Management (CRM) yaitu optimalisasi penggunaan sosial media dalam peningkatan hubungan dan keterlibatan pelanggan (customer engagement). Paper ini akan membahas penerapan CRM dalam sebuah lembaga pendidikan kemaritiman.
Planning of Higher Education Information Technology Strategy Using TOGAF (A Case Study at AMN Cilacap) Oktavianus Teguh Prayitno
Indonesian Journal of Information Systems Vol. 2 No. 1 (2019): Agustus 2019
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v2i1.2349

Abstract

Information technology that develops along with the rapid role of communication through the Internet makes technology and information systems have a position that is vital for the business alignment of an institution including higher education institutions. The strategic planning of this sector has a goal to develop the basis / guidelines in developing and developing information technology and systems to support organizational goals and increase increasingly competitive competitive advantage. Thus, the integration between business and information technology becomes important to support the competitiveness of institutions. The responsibility of Enterprise Architecture (EA) is to provide an accurate and fast information system based on the business demands of the institution. Appropriate standards and models are needed by higher education institutions to improve the alignment of business strategies and information technology. This study will explore the problems faced by AMN Cilacap and provide the development of information technology and systems needed to use EA using the Open Group Architecture Framework (TOGAF) methodology. TOGAF provides methods and tools to assist in the receipt, production, use and maintenance of corporate architecture.