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All Journal Talent: Journal of Economics and Business
Sapruwan, Muhamad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Enhancing Employee Net Promoter Score through Branding and Engagement: Evidence from a Manufacturing Firm in Indonesia Rohana, Siti; Sapruwan, Muhamad
Talent: Journal of Economics and Business Vol. 3 No. 02 (2025): June 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v3i02.906

Abstract

PT Indonesia Epson Industry faces the challenge of increasing employee loyalty and engagement to support the company's performance. Employee Branding and Employee Engagement are considered important factors in creating a positive work environment and increasing employees' Net Promoter Score (NPS). This study aims to explore the relationship between Employee Branding and Employee Engagement on employee NPS in PT. Indonesia Epson Industry, as well as providing strategic recommendations to improve company loyalty and performance. This study uses a quantitative approach with an explanatory design. The number of samples in this study was 150 respondents. Data analysis was carried out using multiple linear regression through SmartPLS software. The results show that Employee Branding has a significant influence on Employee Engagement  and employee NPS. In addition, Employee Engagement has also been proven to have a significant influence on NPS. The study found that an effective Employer Branding strategy and a high employee engagement rate can significantly increase an employee's NPS, which reflects their loyalty and desire to recommend the company as a place to work. Employee Branding and Employee Engagement play an important role in increasing employee NPS at PT. Indonesia Epson Industry. For this reason, companies are advised to strengthen these two strategies by improving internal communication, providing more transparent rewards, and creating an inclusive work environment that supports the career development of employees.
Profitability, Liquidity, and Company Size Ratios on Bond Ratings in Banking Companies Mubarok, Akhmad Yasir; Sapruwan, Muhamad; Dasman, Sunita; Khotimah, Khusnul; Arfa, Iqbal; Wiharti, Wiharti
Talent: Journal of Economics and Business Vol. 1 No. 01 (2023): December 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v1i01.191

Abstract

Bond rating is an indicator of timeliness of payment of principal interest and bond payable. Previous research on the factor that affect bond rating still has some research gap, therefore it is necessary to re-examine the factor that affect bond rating. These studies aim to determine the effect of profitability, liquidity and firm size on bond rating in banking companies listed in IDX 2016- 2021. This type of research is quantitative research. The population used in the research are 37 banking companies listed on IDX 2016-2021. The sample collection technique used in this study is purposive sampling, wich resulted in 12 banking companies. The analysis technique used in this study was panel data analysis with the program Eviews 12. Based on the result of the study, it is shown that parallel, profitability and liquidity have no effect on bond rating, while company size have a positive significant.
Co-Authors Arfa, Iqbal khusnul khotimah Mubarok, Akhmad Yasir Siti Rohana Sunita Dasman Wiharti, Wiharti