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All Journal Jurnal Riset Sistem Informasi
Mu’ammar Sadam Sirojuddin Al-Arie
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Computer Science & IT Education Other

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Rancangan Campaign Meta Ads dalam mengembangkan awareness pengguna aplikasi FLIP terhadap fitur Referral Budi Suyanto; Mu’ammar Sadam Sirojuddin Al-Arie
Jurnal Riset Sistem Informasi Vol. 2 No. 2 (2025): April : Jurnal Riset Sistem Informasi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zava5v60

Abstract

This study aims to investigate and design a content marketing strategy to enhance user awareness of the referral feature in the Flip application. In addressing the lack of knowledge and utilization of the referral feature, the focus of this research is to understand how digital content marketing can strengthen customer awareness. The analysis explores the barriers to the adoption of this feature, including insufficient emphasis, inadequate information, and uncertainty about its benefits. Through a content marketing-focused approach, the proposed strategy includes optimizing the website and application to clearly illustrate the referral feature, leveraging email marketing campaigns to provide user guides, and utilizing social media and educational content to explain the concrete benefits of using the referral feature. Additionally, the approach includes data analysis to measure and evaluate the effectiveness of the implemented content strategy. It is expected that by applying a targeted and measurable content marketing strategy, the Flip application can overcome awareness challenges, increase user participation, and achieve significant growth in the adoption of the referral feature. This research contributes to a deeper understanding of the critical role content marketing plays in raising awareness and user engagement with key features in applications.
Co-Authors Budi Suyanto