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All Journal AMAR (Andalas Management Review)
Wangbenmad, Chutima
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Accessibility and Retail Service Quality on Repeat Purchase in the Traditional Store of the Consumer Thitikarn Sirican; Wangbenmad, Chutima
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.13-22.2025

Abstract

This study aimed to examine the influence of accessibility and retail service quality of traditional retail stores on consumers’ repeat purchase decisions. The sample consisted of 400 consumers who had made repeat purchases from traditional retail stores in the Su-ngai Kolok District, Narathiwat Province. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically stepwise multiple regression analysis. The quantitative findings revealed that consumers perceived a high level of accessibility to traditional retail stores, which included: (1) proximity of the store to their residence, (2) ease of travel, (3) short travel time, and (4) low transportation costs. Additionally, retail service quality was rated at a high level across several dimensions: physical aspects, reliability, interpersonal interaction, problem-solving, and store policies. The regression analysis indicated that four factors—accessibility, interpersonal interaction, store policies, and physical aspects—could jointly predict 61.9% of the variance in consumers’ repeat purchase decisions.
The Impact of Customer Service, Network Quality, Promotions, and Corporate Social Responsibility on Brand Image: An Empirical Study of the Telecommunication Industry in Guinea" Conde, Ousmane; Wangbenmad, Chutima
AMAR (Andalas Management Review) Vol. 8 No. 1 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.1.59-72.2024

Abstract

This study investigates the impact of customer service, network quality, promotions, and corporate social responsibility (CSR) on brand image in the telecommunication industry in Guinea. Given the competitive nature of the sector and the growing demand for reliable services, companies must understand the key drivers that shape consumer perceptions of their brand. Using a quantitative research approach, data were collected through surveys from telecommunication customers in Guinea. The findings reveal that customer service are the most significant factors influencing brand image, while network quality, promotions and CSR efforts also play a positive but lesser role. The study suggests that telecommunication companies in Guinea can enhance their brand image by improving customer service, upgrading network quality, implementing creative promotional activities, and engaging in meaningful CSR initiatives. These insights are valuable for managers aiming to strengthen their competitive position and improve customer retention in a dynamic market.
Co-Authors Conde, Ousmane Thitikarn Sirican