Afthanorhan , Wan Mohamad Asyraf Bin Wan
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The health care services quality impact on patient loyalty mediating by patient satisfaction in Jordan Alkawamleh, Salahaldeen; Ghazali, Puspa liza; Afthanorhan , Wan Mohamad Asyraf Bin Wan; Rahim, Mohamad Zulkifli Bin Abdul
Asean International Journal of Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i2.1196

Abstract

Purpose: This study seeks to highlight the significance of patient satisfaction in the connection between patient loyalty and Services Quality. Design / Methodology: A total of 357 patients from 11 government hospitals in Jordan were asked to complete questionnaires. The collected data was analyzed using Structural Equation Modeling (SEM). Findings: Findings that   providers in government hospital in Jordan are attempting to deliver well improved healthcare services to their customers. Results confirmed health services to build satisfaction and loyalty among patients. Health services quality including the factors such as reliability, assurance and tangibility are positively related with patient loyalty which is mediated through patient satisfaction.