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All Journal Jurnal Akademisi Vokasi
Trianthi, Ni Komang Rika
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Pemanfaatan Media Sosial sebagai Alat Promosi pada Usaha Tourist Information Center Krisna Dewi, Ni Putu Yesi; Hadan, Fransiska Regista; Pranindyastami, Ni Wayan; Trianthi, Ni Komang Rika; Oktavianti, Ni Putu Candra; Kusumastuti, Ni Ketut Abellia; Pramanda Putra, Made Satria
JURNAL AKADEMISI VOKASI Vol 4 No 1 (2025): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v4i1.162

Abstract

This study examines the use of social media by the Tourist Information center (TIC), a local tourism service business operating in the Legian and Seminyak areas of Bali. Social media has proven effective in strengthening destination image through visual content, user testimonials, and two way interaction. However, in practice, TIC still faces several challenges, including limited human resources, advertising costs that are not proportional to outcomes, and inconsistent digital identity. This research employs a descriptive qualitative approach using in depth interviews, social media observation, and literature review. The findings reveal that strategies based on traveler experiences, the integration of digital service links, and content alignment with digital trends help build trust and increase audience engagement. This study provides practical insights for small tourism businesses in designing impactful digital promotion strategies and offers a conceptual foundation for understanding the role of social media in local tourism enterprises. Keywords: Social Media, Tourism Promotion, and Digital Strategy.
Co-Authors Hadan, Fransiska Regista Krisna Dewi, Ni Putu Yesi Kusumastuti, Ni Ketut Abellia Oktavianti, Ni Putu Candra Pramanda Putra, Made Satria Pranindyastami, Ni Wayan