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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Da'watuna: Journal of Communication and Islamic Broadcasting
Nabila Putri Amanda
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Religion Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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AISYIYAH DA'WAH MANAGEMENT IN BUILDING THE IDENTITY OF YOUNG WOMEN IN MEDAN BELAWAN Nabila Putri Amanda; Mailin
International Journal of Cultural and Social Science Vol. 6 No. 1 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i1.975

Abstract

This research is motivated by the need to understand the role of Aisyiyah's da'wah management, as a Muhammadiyah women's organization, in building the Islamic identity of young women. The aim of this research is to analyze the implementation of Aisyiyah’s da’wah management in shaping the identity of young women in Medan Belawan. This study employs a qualitative method with a descriptive approach. Data were collected through observation, in-depth interviews, and document analysis. The results of the study, encompassing planning, organizing, implementation, and evaluation, show that Aisyiyah is capable of designing well-directed programs that align with the needs of young women, such as religious study sessions, mentoring, skills training, and other spiritual activities. These programs are supported by strong organizational structures, the involvement of young cadres, and collaboration with the local community. In its implementation, Aisyiyah employs bil lisan methods through engaging speakers, actively involving young women in discussions and group activities. Evaluation is conducted through special meetings involving the implementation team, where feedback in the form of suggestions and criticisms from participants is gathered to improve future programs.
Pemanfaatan Aplikasi Tiktok sebagai Media Dakwah Oleh Ustadzah Oki Setiana Dewi Efendi, Erwan; Nabila Putri Amanda; Maimunah, Siti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.736

Abstract

With current developments, everyone can access information via the internet. One of them is by using social media in everyday life, namely the TikTok application. Ustadzah Oki SetianaDewi uses TikTok to preach by producing content that follows current viral trends. His preaching style is characterized by his soft speech, simple but easy to understand and understand, and interesting. The video content presented by Ustadzah Oki Setiana Dewi can attract the attention of the public, especially youth so that it can improve moral quality in accordance with Islamic teachings. This research aims to find out Ustadzah Oki Setiana Dewi in using the TikTok application as a medium for preaching to encourage people to do good things in accordance with the commands of Allah SWT. As a result of this research, researchers used descriptive analysis, and the results of this research also used regression test variables, coefficient tests, multiple linear, correlation and determination. Because the results of this research show a high level on Ustadzah Oki Setiana Dewi's TikTok account, which currently has 1.9 million followers, 28.2 million likes and 1403 videos. Therefore, Ustadzah Oki Setiana Dewi's TikTok account provides many benefits and good examples for her followers. In this way, many people apply the good things conveyed by Ustadzah Oki Setiana Dewi.
Co-Authors Erwan Efendi Mailin Siti Maimunah