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p-Index From 2021 - 2026
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All Journal Journal of Social Research Asian Journal of Social and Humanities
Stephanie, Thio Erika
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Driving Innovation: A Case Study on Overcoming Challenges in the Automotive Industry’s Electric Vehicle Revolution of the 2010s Stephanie, Thio Erika; Mutti, Alif Ikrami Bin
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2554

Abstract

The transition to electric vehicles (EVs) in the early 2010s marked a pivotal moment in the automotive industry, driven by environmental imperatives and technological advancement. Despite growing interest, the industry faced significant challenges including high battery costs, limited infrastructure, range anxiety, and consumer skepticism. This study aims to analyze how leading automakers such as Tesla, Nissan, and General Motors overcame these barriers to advance the EV revolution. Employing a qualitative case study approach, this research synthesizes secondary data from academic literature, industry reports, and historical documents to explore strategies related to innovation, policy, and business models. The findings show that Tesla’s investment in battery technology and Supercharger infrastructure, Nissan’s affordable EV offerings, and GM’s hybrid transition strategies collectively addressed both technical and market constraints. Government incentives further accelerated adoption. These efforts led to increased public trust, reduced EV production costs, and expanded charging networks, setting the foundation for EVs as a viable mainstream option. The study implies that the integration of innovation, regulatory support, and new business models is crucial to driving sustainable transformation. These insights offer a blueprint for future EV development and adoption, particularly in emerging markets.
Social Media Influence on Millennials’ Purchase Intentions for H&M Fashion Items During Covid-19 Stephanie, Thio Erika; Mutti, Alif Ikrami Bin
Asian Journal of Social and Humanities Vol. 3 No. 8 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i8.560

Abstract

Since the start of the Covid-19 pandemic epidemic, lockdown has badly impacted and negatively affected the majority of businesses in Malaysia. It had a big impact on the fashion business, especially at H&M. Due to its fashion knowledge and trend spotting abilities, it is one of the largest and fastest growing fashion clothing firms in the world. It is also a fashion brand that millennials find to be highly appealing. It exposed every flaw in the widely-applied conventional business models, particularly those that placed a strong emphasis on the "quick fashion" idea. When considering the unique attributes at the fundamental of the fast fashion business model, such as excessive production waste and the organisational disposal of wastes, which were constrainedly connected with an abundance of supply, the impact on this industry with a highly globalised supply chain was important from an industrial and economic output perspective. Due to their upbringing in an environment where brands and marketing are prevalent, millennials are significantly more brand sensitive and materialistic. The majority of millennials interact with social media platforms often and are receptive to its impact. The quick growth of the social media sector is affecting consumers' purchasing intentions. The goal of this study is to better understand the social media presence-building strategies that brands might use, as well as how these strategies may directly influence millennials' likelihood to buy throughout Coivd-19. In order to discover trends and formulate expectations, this study uses quantitative approaches to collect and analyse data. Descriptive statistics, the Pearson Correlation Coefficient, and stepwise multiple linear regression analysis will all be used in the analysis, which will be done using a questionnaire. In this study, the purpose was evaluated using a total of five elements, including information sharing, trustworthiness, expertise, entertainment, and electronic word of-mouth (eWOM).
Social Media Influence on Millennials’ Purchase Intentions for H&M Fashion Items During Covid-19 Stephanie, Thio Erika; Mutti, Alif Ikrami Bin
Asian Journal of Social and Humanities Vol. 3 No. 8 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i8.560

Abstract

Since the start of the Covid-19 pandemic epidemic, lockdown has badly impacted and negatively affected the majority of businesses in Malaysia. It had a big impact on the fashion business, especially at H&M. Due to its fashion knowledge and trend spotting abilities, it is one of the largest and fastest growing fashion clothing firms in the world. It is also a fashion brand that millennials find to be highly appealing. It exposed every flaw in the widely-applied conventional business models, particularly those that placed a strong emphasis on the "quick fashion" idea. When considering the unique attributes at the fundamental of the fast fashion business model, such as excessive production waste and the organisational disposal of wastes, which were constrainedly connected with an abundance of supply, the impact on this industry with a highly globalised supply chain was important from an industrial and economic output perspective. Due to their upbringing in an environment where brands and marketing are prevalent, millennials are significantly more brand sensitive and materialistic. The majority of millennials interact with social media platforms often and are receptive to its impact. The quick growth of the social media sector is affecting consumers' purchasing intentions. The goal of this study is to better understand the social media presence-building strategies that brands might use, as well as how these strategies may directly influence millennials' likelihood to buy throughout Coivd-19. In order to discover trends and formulate expectations, this study uses quantitative approaches to collect and analyse data. Descriptive statistics, the Pearson Correlation Coefficient, and stepwise multiple linear regression analysis will all be used in the analysis, which will be done using a questionnaire. In this study, the purpose was evaluated using a total of five elements, including information sharing, trustworthiness, expertise, entertainment, and electronic word of-mouth (eWOM).
Co-Authors Mutti, Alif Ikrami Bin