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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Nia Ardiyanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tantangan di Balik Kesuksesan: Kisah Perjalanan Pak Jailani dalam Memulai UMKM “Bandrek Pak Kumis” Ratna Sari Dewi; Ira Oktaviyani; Nia Ardiyanti; Vita Zahara Sitorus; Muhammad Azizi Syahputra
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1771

Abstract

This study aims to uncover the challenges faced by Mr. Jailani in starting and developing the "Bandrek Pak Kumis" UMKM and the strategies implemented to overcome them. The method used is qualitative with a case study approach, through in-depth interviews and direct observation of the business process. The results of the study indicate that limited capital, market competition, and marketing are the main obstacles. However, product innovation, utilization of social media, and building community relations are the keys to Mr. Jailani's success. The conclusion of this study emphasizes the importance of perseverance, creativity, and adaptation in facing the challenges of UMKM.
Co-Authors Ira Oktaviyani Muhammad Azizi Syahputra Ratna Sari Dewi Vita Zahara Sitorus