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All Journal Ardhi: Jurnal Pengabdian dalam Negri
Hava Haniva Ariantara
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering

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Seminar Kewirausahaan Posko 7 MIT-19 KKN UIN Walisongo: Strategi Branding Digital Untuk UMKM di Desa Bedono Hava Haniva Ariantara; Meidina Putri; Imanu Massu Barlinti; Malika Latifah Salma; Salsabila Ilmi Rizqika; Baroroh Sofiati; Putri Rahmawati; Alisa Dewi Rahmawati; Tiara Nabilazen; Haris Mayudaee; Meika Puji Andini; Ghilman Kharizi; Yazid Munawwir; Safrida Khoirun Nisa
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 2 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i2.1130

Abstract

The Entrepreneurship Seminar held by Post 7 MiT-19 KKN UIN Walisongo in Bedono Village is part of the community empowerment program, especially in supporting the progress of Micro, Small, and Medium Enterprises (MSMEs). This activity raised the theme "Digital Branding Strategy for MSMEs in Bedono Village" with the goal of increasing the insight and skills of MSME actors in optimizing digital media as a product promotion and marketing tool. This seminar was carried out through the delivery of materials, discussion of case studies, and direct practice of digital content creation. The results of the activity showed an increase in participants' understanding of the importance of building brand identity, the use of social media, and the proper implementation of digital marketing strategies. This activity is expected to be the first step to encourage local MSMEs to be able to compete more widely through digital brand strengthening.
Moderasi Beragama dalam Harmoni Sosial : Studi Kasus di Desa Bedono, Kab. Semarang Meidina Putri; Hava Haniva Ariantara; Imanu Massu Barlinti; Malika Latifah Salma; Salsabila Ilmi Rizqika; Baroroh Sofiati; Putri Rahmawati; Alisa Dewi Rahmawati; Tiara Nabilazen; Haris Mayudaee; Meika Puji Andini; Ghilman Kharizi; Yazid Munawwir; Safrida Khoirun Nisa
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 2 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i2.1131

Abstract

This study examines the implementation of religious moderation in Bedono Village, Semarang Regency, as a response to religious diversity that has the potential to cause social conflicts. This study aims to analyze the practice of religious moderation, identify supporting and inhibiting factors, and examine its impact on the social life of the community. The research method used is a qualitative approach with case studies, involving observation, in-depth interviews with religious leaders, communities, and documentation studies. The results of the study show that religious moderation in Bedono Village is realized through tolerance, interfaith mutual cooperation, inclusive education, and the celebration of common traditions that strengthen social cohesion. Key supporting factors include inclusive local traditions, education moderation in schools, the active role of youth organizations, community awareness, and village government support. On the other hand, inhibiting factors include a decrease in common traditions, lack of moderation materials in schools, inactivity of youth organizations, low public awareness, and lack of government policies. The positive impact of religious moderation can be seen in increasing tolerance, conflict prevention, strengthening bridges between communities, protecting minority rights, and creating harmony and social peace in society.
Co-Authors Alisa Dewi Rahmawati Baroroh Sofiati Ghilman Kharizi Haris Mayudaee Imanu Massu Barlinti Malika Latifah Salma Meidina Putri Meika Puji Andini Putri Rahmawati Safrida Khoirun Nisa Salsabila Ilmi Rizqika Tiara Nabilazen Yazid Munawwir