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All Journal Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Media Riset Bisnis Ekonomi Sains dan Terapan
Tsania, Zukhrufa Hizballah
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Religion Computer Science & IT Economics, Econometrics & Finance Education Other

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Halal Fashion Tsania, Zukhrufa Hizballah; Muiz, Aris Nurul
Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Vol. 4 No. 1 (2025): Dalwa Islamic Economic Studies
Publisher : Program Studi Ekonomi Syariah Institut Agama Islam Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/dies.v4i1.2909

Abstract

Halal fashion is one of the halal sectors that is currently very promising. Considering that the majority of modern Indonesian Muslims prefer to wear clothes that cover their private parts. Apart from being a representation of modern trends, the term "halal" in fashion also refers to certain beliefs. The aim of this research is to analyze and determine the factors that influence halal fashion purchasing decisions using case studies on students in Tasikmalaya. This type of research is quantitative descriptive research with a sample of 138 students in Tasikmalaya with the classification of students who are currently studying at universities/campuses in the Tasikmalaya area and have purchased halal fashion clothing such as syar'i clothing or Muslim clothing, etc. In the future, samples can be added covering all of Indonesia or between countries. The data analysis technique used in this research is the Structural Equation Model Partial Least Square (SEM-PLS). Based on the results of hypothesis testing, it shows that all hypotheses are accepted, namely price, digital marketing and knowledge on halal have a significant influence on halal fashion purchasing decisions.
ANALISIS PELUANG DAN TANTANGAN PENGEMBANGAN HALAL TOURISM DALAM MENINGKATKAN PEREKONOMIAN INDONESIA DI ERA DISRUPSI Mumtaaza, Kaysa Hasnah; Tsania, Zukhrufa Hizballah; Putri, Alya Arini; Marlina, Lina
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 2 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i2.701

Abstract

The development of halal tourism in Indonesia holds significant potential to drive national economic growth, especially in the era of disruption characterized by rapid technological advancement, shifting consumer preferences, and dynamic global trends. This study aims to analyze the opportunities and challenges in developing the halal tourism sector as a strategic effort to enhance Indonesia's economic competitiveness. The research uses a descriptive qualitative approach, based on literature review and secondary data from official sources. The findings indicate that the opportunities for developing halal tourism include: the growing number of global Muslim travelers, supportive government regulations, and Indonesia's advantage as the country with the largest Muslim population in the world. However, several challenges remain, such as limited supporting infrastructure, uneven halal certification standards, low industry awareness of halal tourism concepts, and intensifying global competition. Therefore, a collaborative strategy between the government, industry stakeholders, and the community is essential to optimize halal tourism’s potential as a key driver of Indonesia’s economy in the disruptive era. This study is expected to contribute to policy formulation and sustainable tourism practices based on halal values.Keywords : halal tourism, Indonesian economy, disruptive era, opportunities, challenges, sustainable tourism
Co-Authors lina marlina, lina Muiz, Aris Nurul Mumtaaza, Kaysa Hasnah Putri, Alya Arini