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Amalia, Firdauzy
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PERSPEKTIF MASYARAKAT SITUBONDO TENTANG PENGGUNAAN TRANSAKSI MELALUI PLATFORM E-COMMERCE Fandiyanto, Randika; Rosyadi, Yayuk Candra; Ramadhana, Virgian; Syaifulloh, Alfan; Amalia, Firdauzy; Julio, Rendy Dwi Agung; Firmansyah, Farhan Faisal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4798

Abstract

In this modern era, all technology has helped many human activities, many inventors have created ideas to create a technology or also created a system to help all human activities to meet daily needs. This system or technology is designed in accordance with all human activities, which nowadays mostly use very sophisticated cellphones, this will make it easier for the younger generation to access every system that has been created, not only the younger generation, even older people now have many updates and keep up with the times. This is proven by the large number of people, both young and old, using the internet to make it easier to communicate and access applications to fulfill their daily needs. One form of the development of information technology is an online shopping system or known as E-commerce which has been present among Indonesian people, especially the Situbondo area. Many people have used this system by accessing applications that are included in the E-commerce application, namely Shopee, Tokopedia, Lazada, Bukakapak and many more. Many people also use E-commerce for their business opportunities in selling products. Therefore, people need to understand the importance of developments in today's digital era so that they can improve their socio-economic situation. From the explanation above, it is evident that many people want to follow developments in the digital or modern era.
MENINGKATKAN MINAT PEMBELIAN DAN INOVASI BARU DARI FISHOTEL MAKANAN KHAS DAERAH BESUKI Octavia, Sildalina Tri; Ariyantiningsih, Febri; Amalia, Firdauzy; Afifa, Nur
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7961

Abstract

Fishotel is a Besuki specialty made from fish that has great potential as a local culinary product based on local wisdom. However, its existence faces challenges in the form of changing consumption patterns and competition with modern foods. This discussion aims to analyze consumer purchasing interest and the role of product innovation in increasing Fishotel's competitiveness. The method used is a qualitative descriptive approach through a literature review and product condition analysis. The results of the discussion indicate that Fishotel purchasing interest is influenced by the quality of raw materials, taste, price, packaging, and marketing strategy. Product innovations such as the addition of chili oil, variations in accompanying spices, and the use of vacuum packaging have been proven to increase the added value and appeal of the product without losing its traditional identity. With the right innovation and marketing strategies, Fishotel has the potential to develop into a superior regional product while supporting the preservation of traditional Besuki culinary.
Co-Authors Afifa, Nur Ariyantiningsih, Febri Fandiyanto, Randika Firmansyah, Farhan Faisal Julio, Rendy Dwi Agung Octavia, Sildalina Tri Ramadhana, Virgian Rosyadi, Yayuk Candra Syaifulloh, Alfan