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All Journal Literacy: Jurnal Pendidikan Ekonomi
Mangangantung , Aprilia
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Economics, Econometrics & Finance Education

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PENGHASILAN PETANI GULA AREN DI DESA TAMBELANG KECAMATAN TOULUAAN SELATAN KABUPATEN MINAHASA TENGGARA Laloan , Cherys F.; Tiwow, Gilly; Mangangantung , Aprilia
Literacy: Jurnal Pendidikan Ekonomi Vol. 6 No. 1 (2025): Juni
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v6i1.12652

Abstract

This study aims to analyze the influence of Product Quality and Price on the Income of palm sugar farmers in Tambelang Village, South Touluaan District, Southeast Minahasa Regency. This research uses a quantitative approach. The analysis results show that Product Quality (X1) has a significant partial effect on Farmers' Income (Y), with a significance value of 0.007 (<0.05). Price (X2) also has a significant effect on Farmers' Income, with a significance value of 0.013 (<0.05). In addition, the simultaneous test results indicate that both independent variables together influence Farmers' Income, with an F significance value of 0.001 (<0.05). Therefore, it can be concluded that Product Quality and Price have a significant effect, both partially and simultaneously, on Farmers' Income. This research is expected to serve as a reference for farmers in developing effective product quality to increase their income. Keywords: Product Quality, Price, Farmers' Income
Co-Authors Cherys Laloan Gilly Marlya Tiwow