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All Journal Journal of Innovation in Business and Economics Journal of Scientific Insights
Umi Anisah , Hastin
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Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Business Communication and Entrepreneurial Motivation as Predictors of Micro-Enterprise Success Among Muslim Women in South Kalimantan Sudarwati, Sudarwati; Ahmad, Ahmad; Umi Anisah , Hastin
Journal of Scientific Insights Vol. 2 No. 3 (2025): June
Publisher : Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/jsi.v2i3.385

Abstract

Muslim women entrepreneurs in peripheral regions face unique cultural, religious, and economic challenges that influence their microenterprise development. This study aims to examine the influence of entrepreneurial motivation and business communication on microenterprise success among Muslim women in South Kalimantan, Indonesia. Employing a quantitative, cross-sectional design, data were collected from 85 Muslim women micro-entrepreneurs through structured questionnaires. The instruments measured internal and external communication, intrinsic and extrinsic motivation, and multidimensional indicators of enterprise success. Statistical analysis using multiple linear regression (SPSS 26.0) revealed that both entrepreneurial motivation (β = 0.393, p < 0.001) and business communication (β = 0.431, p < 0.001) significantly and positively affect microenterprise success. The regression model explained 38.4% of the variance in business success (R² = 0.384). These findings highlight the critical role of soft skills—particularly motivation and communication—in sustaining business performance within culturally embedded environments. The study contributes to existing literature by integrating Self-Determination Theory and Relational Communication perspectives, and provides practical implications for designing gender- and culture-sensitive entrepreneurship support programs targeting Muslim women in marginalized areas.
Developing entrepreneurial competence in emerging economies: co-creation, mutual learning, and immersion Umi Anisah , Hastin; Martaleni, Martaleni; Meidy Nur Hafidz, Muhammad
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.40741

Abstract

The level of entrepreneurship in Indonesia remains relatively low despite its crucial role in driving economic growth and global competitiveness. One key constraint is the lack of direct exposure of students to real business practices, creating a gap between higher education and industry needs. This paper proposes the Co-creation, Mutual, and Immersive (CMI) Learning model as a structured framework to bridge this gap. Drawing on Service-Dominant Logic, Experiential Learning, Problem-Based Learning, and Constructivist theories, the model emphasizes collaborative engagement between students and entrepreneurs through knowledge sharing, joint problem-solving, and immersive business simulations. Our contributes to entrepreneurship education literature by addressing gaps in immersive learning applications in emerging economies and by offering a framework that integrates academic-industry collaboration for entrepreneurial ecosystem development.
Co-Authors Ahmad Ahmad Martaleni - Muhammad Meidy Nur Hafidz, Muhammad Meidy Nur Sudarwati Sudarwati