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All Journal Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Priantoni, Sean
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGEMBANGAN WEBSITE PROFIL PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI PT AMD ACADEMY INDONESIA Priantoni, Sean; Rochman, Fatkhur
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.876

Abstract

An effective online presence enhances a company's image and broadens its audience. PT AMD Academy Indonesia Malang, a human resource training institution, requires an optimized promotional platform. This study aims to develop, assess quality, and evaluate the effectiveness of a company website as a promotional tool. Using the R&D (Research & Development) method with a waterfall model, the process included analysis, design, implementation, testing, and maintenance. The website was designed with user needs in mind, incorporating wireframes, UI/UX elements, and optimized content. Testing confirmed its responsiveness, usability, and information quality. Results indicate the website is highly effective as a promotional medium, enhancing the company’s visibility and engagement in the training sector. Further development is recommended to align with the company’s growth.
Co-Authors Fatkhur Rochman