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All Journal Saturnus: Jurnal Teknologi dan Sistem Informasi
Arya Nibras Nayottama Sidiki
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Computer Science & IT

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Penerapan Algoritma Apriori Dalam Analisis Keranjang Belanja Retail Di Wilayah Jawa Barat Andi Diah Kuswanto; Achmad Rizqullah Blessar; Abdul Goni; Arya Nibras Nayottama Sidiki; Oke Rizki Abdullah Haryu; Hafid Anhar Hamiki
Saturnus : Jurnal Teknologi dan Sistem Informasi Vol. 2 No. 3 (2024): Juli : Saturnus : Jurnal Teknologi dan Sistem Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/saturnus.v2i3.208

Abstract

Market basket analysis is an important technique in data mining used to understand consumer purchasing patterns. This research uses the Apriori algorithm to identify relationships between products in the shopping basket, aiming to improve sales and marketing strategies in the retail industry. The focus of this study is on retail transaction data from West Java Province, which has a large and diverse population, reflecting complex consumer purchasing patterns. The research identifies several key issues: limited understanding of consumer behavior, unoptimized business strategy opportunities, and challenges in managing large transaction data. As a solution, the application of the Apriori algorithm can help find frequent consumer purchasing patterns and design more effective marketing strategies. The results show that market basket analysis using the Apriori algorithm is effective in understanding consumer purchasing patterns in the retail industry. This algorithm allows companies to discover itemsets that frequently appear together in transactions, which can be used to design more effective marketing and sales strategies.
Co-Authors Abdul Goni Achmad Rizqullah Blessar Andi Diah Kuswanto Hafid Anhar Hamiki Oke Rizki Abdullah Haryu