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All Journal Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Lina Fauziyah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Strategi Bisnis Umkm Ceriping Sebagai Transformasi Ekonomi Di Desa Kedungasri Kabupaten Kendal Sabrina Al Azizah; Diana Anggun Oktavia; Lina Fauziyah; R. Rifda Adwitiya Sudarwin; Indah Nihayatur Romadhoniah; Lutfiyah
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 4 (2024): Oktober: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i4.538

Abstract

The ceriping MSMEs in Kedungasri Village, Kendal Regency, have played an important role in the transformation of the local economy. Through innovation and appropriate business strategies, these businesses have not only managed to maintain their production sustainability, but have also been able to grow in the face of increasingly competitive market challenges. Innovations include product diversification, application of simple technology in the production process, and improved packaging quality. Meanwhile, business strategies include strengthening marketing networks, utilizing digital platforms, and improving human resource skills. This transformation has had a significant impact on increasing community income and reducing the unemployment rate in Kedungasri Village, making the ceriping MSMEs the driving force of a sustainable village economy.
Co-Authors Diana Anggun Oktavia Indah Nihayatur Romadhoniah Lutfiyah R. Rifda Adwitiya Sudarwin Sabrina Al Azizah