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Strategi Pemasaran Air Minum dalam Kemasan di Pondok Pesantren Riyadhus Samawi Dwi Wahyu Ningtyas; Nuhan Nabawy; Ariska Rizkyani
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 1 No. 4 (2024): Oktober: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v1i4.741

Abstract

In general, some of the community's drinking water needs can be sourced from well water and water that has been treated by the Regional Drinking Water Company (PDAM). However, the increasing demand for drinking water sometimes cannot be met by well water sources or water that has been treated by PDAM. Along with technological advances, accompanied by increasingly busy community activities today tend to choose a more practical way at a relatively low cost in meeting drinking water needs. One of the alternative ways to fulfill drinking water needs is by using mineral water products. Marketing is a process of preparing integrated communication that aims to provide information about goods or services in relation to human needs. The marketing carried out at the Riayadus Samawi Islamic Boarding School is still very simple, namely from word of mouth to the congregation. So that Yarisa Drinking Water has not been sold widely like bottled drinking water in general because the majority of consumers are still worshipers and the neighborhood around the cottage. The purpose of this community service is to contribute thoughts and training, especially to the manager of Yarisa drinking water regarding the importance of analyzing marketing strategies for a company in an effort to market its products so that these products can be accepted by the public and distributed widely. The PKM process carried out at the Riyadus Samawi Ludoyo Blitar Islamic Boarding School consists of three stages, including: first, problem identification with a study carried out by the PKM team, Yarisa drinking water managers, cottage administrators, cottage caregivers, and cottage owners to find out the quality and development of Yarisa drinking water marketing strategies. The second stage is the implementation of PKM by holding a seminar with the theme “Marketing Strategy for Bottled Drinking Water at Riyadus Samawi Islamic Boarding School” and attended by Yarisa drinking water managers and students and board members. The third stage is monitoring and evaluation of whether the bottled drinking water marketing strategy delivered by the PKM team has been implemented in Yarisa drinking water. The results of this PKM are socialization and assistance regarding bottled drinking water marketing strategies and making several marketing and motivational programs so that in the future Yarisa drinking water owned by Riyadus Samawi Islamic Boarding School can be marketed widely.
Optimalisasi Pembiayaan Murabahah dan Musyarakah Bank Syariah Indonesia dalam Meningkatkan UMKM di Kota Blitar Dwi Wahyu Ningtyas; Millatul Fadhilah; Nadia Azka Fitri Handayani
Jurnal Riset Perbankan Syariah Volume 4, No. 2, Desember 2025, Jurnal Riset Perbankan Syariah (JRPS)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrps.v4i2.8694

Abstract

Abstrak. Optimalisasi pembiayaan syariah menjadi faktor penting dalam memperkuat kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) pasca merger Bank Syariah Indonesia (BSI), terutama di wilayah dengan karakteristik lokal yang beragam seperti di Kota Blitar. Pembiayaan berbasis akad murabahah dan musyarakah memiliki potensi besar dalam mendukung pengembangan usaha serta peningkatan modal kerja pelaku UMKM. Penelitian ini bertujuan untuk menganalisis optimalisasi pembiayaan murabahah dan musyarakah yang disalurkan oleh BSI terhadap peningkatan kinerja UMKM di Kota Blitar, sekaligus mengidentifikasi kendala dan strategi penyesuaiannya. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus di BSI Kantor Cabang Cokroaminoto Blitar. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pembiayaan murabahah dan musyarakah efektif dalam meningkatkan produktivitas dan pendapatan UMKM. Namun, masih terdapat kendala berupa rendahnya literasi digital, pemahaman akad, serta legalitas usaha. Oleh sebab itu, optimalisasi pembiayaan syariah perlu diperkuat melalui digitalisasi layanan, peningkatan literasi keuangan syariah, dan pendampingan berkelanjutan. Temuan ini memberikan implikasi penting bagi BSI dan pemerintah daerah dalam memperkuat inklusi keuangan syariah dan pemberdayaan ekonomi masyarakat.Abstract. Optimizing sharia financing is an important factor in strengthening the performance of Micro, Small, and Medium Enterprises (MSMEs) after the merger of Bank Syariah Indonesia (BSI), especially in regions with diverse local characteristics such as Blitar City. Murabahah and musyarakah-based financing has great potential in supporting business development and increasing the working capital of MSME players. This study aims to analyze the optimization of murabahah and musyarakah financing distributed by BSI on improving the performance of MSMEs in Blitar City, while identifying obstacles and adjustment strategies. The research method used is qualitative with a case study approach at the BSI Cokroaminoto Blitar Branch Office. Data was obtained through in-depth interviews, observations, and documentation, then analyzed using qualitative descriptive methods. The results show that murabahah and musyarakah financing are effective in increasing the productivity and income of MSMEs. However, there are still obstacles in the form of low digital literacy, understanding of contracts, and business legality. Therefore, the optimization of sharia financing needs to be strengthened through the digitization of services, increased sharia financial literacy, and continuous assistance. These findings have important implications for BSI and local governments in strengthening sharia financial inclusion and community economic empowerment.