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All Journal Enrichment: Journal of Multidisciplinary Research and Development
Fitriani, Annisya
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Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

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Environmental Awareness Message in the Posts of the Instagram Account 'Systogreen.id' (A Study of Roland Barthes' Semiotic Analysis) Fitriani, Annisya
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 1 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i1.337

Abstract

Social media is an online platform used for interaction, information sharing, and promoting businesses or personal branding. Instagram, as one of the photo and video-based social media platforms, is used to share visual content, interact with other users, and promote products, services, or personal branding. One Instagram account that focuses on environmental issues is @systogreen.id, which conveys messages and education about environmental awareness through its posts. Each post contains both verbal and non-verbal messages that can be analyzed to understand the underlying meanings and how these messages encourage environmental awareness in society. This study aims to describe the messages, both explicit and implicit, contained in the Instagram posts of @systogreen.id. The research method used is qualitative, with an approach based on Roland Barthes' semiotic theory and environmental theory. The results of the study show that the Instagram posts of @systogreen.id convey a variety of messages related to waste separation, organic waste management, as well as education and environmental awareness. These messages are effectively packaged through visuals and text, capable of inspiring society to be more environmentally conscious.
Digital Communication and Social Change Movements: Case Study of the Utilization of the Instagram Account Wahanavisi_id in the Educational Program for Supporting Children's Reading Houses in Papua Fitriani, Annisya; Hermanto, Rudi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 12 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i12.329

Abstract

This research discusses the use of the Instagram account @wahanavisi_id in supporting the Bantu Rumah Baca Anak Papua program, a social initiative to improve the literacy of Papuan children through the provision of reading rooms. The main objective of this research is to explore the digital communication strategy implemented by the Instagram account, as well as its impact on public awareness and participation in education-based social movements. Using Pierre Lévy's Collective Intelligence theory, this research identifies the role of connectivity, active participation and collaboration in mobilizing support through social media. The results show that Instagram is not only an effective communication tool, but also a platform to build social solidarity and raise awareness of education in Papua. Through the use of visual elements, emotional narratives, and interactive features of Instagram, @wahanavisi_id succeeded in inviting audiences to participate in this social campaign, both through donations, information sharing, and collaboration with various parties. These findings contribute to the digital communication literature, especially in the context of new media-based social movements in Indonesia.
Co-Authors Rudi Hermanto, Rudi