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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Komunikasi dan Sosial Politik
Amanda, Nisa Nur
Unknown Affiliation
Arts Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Ketimpangan antara Sumber Daya dan Kinerja pada Organisasi Sektor Publik di Era Digital Mustika, Miranda; Amanda, Nisa Nur; Oktapia, Suci; Ratman, Mely Nur; Firman, Firman
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.27432

Abstract

Penelitian ini membahas ketimpangan antara ketersediaan sumber daya dan kinerja organisasi sektor publik di era digital. Meskipun banyak instansi telah dilengkapi dengan infrastruktur teknologi yang canggih dan anggaran yang memadai, kenyataannya kinerja yang dihasilkan belum optimal. Penelitian ini menggunakan metode studi literatur untuk menganalisis berbagai sumber yang relevan terkait dengan kesiapan sumber daya, transformasi digital, dan kinerja organisasi. Hasil analisis menunjukkan bahwa ketimpangan ini disebabkan oleh berbagai faktor, seperti kurangnya kompetensi sumber daya manusia, resistensi terhadap perubahan, distribusi anggaran yang tidak merata, serta lemahnya kepemimpinan digital. Untuk mengatasi masalah ini, diperlukan strategi penguatan tata kelola digital, peningkatan kapasitas SDM, dan pembentukan budaya organisasi yang adaptif terhadap teknologi. Dengan pendekatan yang tepat, organisasi sektor publik dapat mengoptimalkan pemanfaatan sumber daya guna meningkatkan kinerja dan pelayanan publik di era digital.
Kepemimpinan Transformasional sebagai Pendekatan Pengelolaan Sumber Daya Manusia: Tinjauan Literatur Ratman, Mely Nur; Handini, Nasya; Oktapia, Suci; Amanda, Nisa Nur; Pangestoeti, Wahjoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3920

Abstract

Transformational leadership has proven to be an effective approach to human resource (HR) management in various organizations, including the public sector. This study discusses how transformational leaders can inspire, motivate, and empower employees to transcend personal interests for the greater good of the organization. With an approach based on inspiring vision, intellectual stimulation, and individual attention, transformational leadership supports employee competency development and empowerment, which in turn improves organizational performance. However, the implementation of transformational leadership in public organizations faces challenges such as resistance to change, limited resources, and rigid bureaucratic structures. Therefore, this study recommends inclusive policies that support the development of transformational leadership and collaboration between agencies, as well as providing continuous feedback as an effort to overcome existing obstacles.
Social Marketing sebagai Katalisator Inovasi Pemasaran Sektor Publik untuk Dampak Sosial Berkelanjutan Amanda, Nisa Nur; Jufani, Annisa Putri; Ratman, Mely Nur; Oktapia, Suci; Pangestoeti, Wahjoe
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 3 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i3.4128

Abstract

Social marketing is a strategic approach that is increasingly applied in public sector marketing to encourage behavioral change and create sustainable social impacts. Unlike commercial marketing, social marketing focuses on public interests by integrating marketing principles to address various social issues. This article aims to examine the role of social marketing as a catalyst for innovation in public sector marketing, particularly in promoting behavioral change and generating sustainable social outcomes. The research method employed is a literature review by analyzing relevant scholarly sources. The findings indicate that well-designed social marketing initiatives can enhance public awareness, participation, and engagement in addressing public issues such as health, environmental sustainability, and social welfare. In addition, social marketing contributes to strengthening public trust in government institutions and supporting the sustainability of public policies. Therefore, social marketing can be considered an innovative and effective instrument in achieving sustainable social development goals within the public sector.
Co-Authors Firman Firman Handini, Nasya Jufani, Annisa Putri Mustika, Miranda Oktapia, Suci Pangestoeti, Wahyu Ratman, Mely Nur